Marina V. Matetskaya
- Visiting Lecturer: Faculty of Creative Industries / School of Communication
- Associate Professor: HSE Campus in St. Petersburg / St Petersburg School of Economics and Management / Department of Management
- Programme Academic Supervisor: International Business in the Asia-Pacific Region
- Marina V. Matetskaya has been at HSE University since 2011.
Education and Degrees
St Petersburg State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
- Best Teacher — 2016
- Young Faculty Support Programme (Group of Young Academic Professionals)

Category "Future Professoriate" (2012)
Category "New Lecturers" (2009–2011)
Courses (2025/2026)
- Core Management Concepts (Bachelor’s programme; Faculty of Creative Industries field of study Advertising and Public Relations, Media Communications; 1 year, 2 module)Rus
- Creative and Digital economy (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 1 module)Eng
- Creative and Digital economy (Mago-Lego; St Petersburg School of Economics and Management; 1 module)Eng
- General Management (Bachelor’s programme; St Petersburg School of Economics and Management field of study Economics, Management; 1 year, 3 module)Eng
- Innovations and the economic and legal ecosystem of the art market (Minor; St Petersburg School of Economics and Management)Rus
- Mentor’s Seminar "International Business Operations in the Asia-Pacific Region" (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 1-4 module)Eng
- Mentor’s Seminar "International Business Operations in the Asia-Pacific Region" (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 1-4 module)Eng
- Mentor’s Seminar “Business Innovations in the Asia-Pacific Markets” (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 1-4 module)Eng
- Mentor’s Seminar “Business Innovations in the Asia-Pacific Markets” (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 1-4 module)Eng
- Research Seminar “Preparation and Discussion of a Master’s Thesis” (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 2, 3 module)Eng
- Past Courses
Courses (2024/2025)
- Art Management (Minor; St Petersburg School of Economics and Management)Rus
- Core Management Concepts (Bachelor’s programme; Faculty of Creative Industries field of study Advertising and Public Relations, Media Communications; 1 year, 2 module)Rus
- Creative and Digital economy (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 1 module)Eng
- Creative and Digital economy (Mago-Lego; 1 module)Eng
- General Management (Bachelor’s programme; St Petersburg School of Economics and Management field of study Economics, Management; 1 year, 3 module)Eng
- Innovations and the economic and legal ecosystem of the art market (Minor; St Petersburg School of Economics and Management)Rus
- Management in the creative economy (Master’s programme; Faculty of Creative Industries field of study Management; 1 year, 1, 2 module)Rus
- Management in the creative economy (Mago-Lego; 1, 2 module)Rus
- Research Seminar “Preparation and Discussion of a Master’s Thesis” (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 2, 3 module)Eng
Courses (2023/2024)
- Art Management (Minor; St Petersburg School of Economics and Management; 1, 2 module)Rus
- General Management (Bachelor’s programme; St Petersburg School of Economics and Management field of study Economics; 1 year, 3 module)Eng
- Marketing in the arts and creative industries (Minor; St Petersburg School of Economics and Management; 3, 4 module)Rus
- Research Seminar “Preparation and Discussion of a Master’s Thesis” (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 2-4 module)Eng
Courses (2022/2023)
- Creative Technologies in Art (Minor; St Petersburg School of Economics and Management; 1, 2 module)Eng
- Event Management (Minor; St Petersburg School of Economics and Management; 3, 4 module)Eng
- Mentor`s Seminar "Arts and Culture Management" (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 1-4 module)Eng
- Research Seminar "Analysis, Interpretation and Presentation of Study Results" (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 2, 3 module)Eng
- Research Seminar "Methods of Data Collection" (Master’s programme; St Petersburg School of Economics and Management field of study Management; 2 year, 1 module)Eng
Conferences
- 2023
XIII Петербургский международный образовательный форум (Санкт-Петербург). Presentation: «Креативные индустрии: векторы развития и подготовка кадров»
Международный научный форум «Медиа в современном мире. 62 Петербургские чтения» (Санкт-Петербург). Presentation: Актуальные инструменты коммуникации с посетителями в креативных проектах (на примере проектов ГМЗ «Царское Село»)
HSE University–St Petersburg and Vietnamese National Economics University Define Cooperation Priorities
The HSE University–St Petersburg Rope Shop Building has hosted a meeting with a delegation from the National Economics University of Vietnam. The parties discussed opportunities to create mirror laboratories and expand exchange programmes.
Two Qualifications, Projects with 18 Companies, and Studies in English: The Unique Advantages of the International Bachelor's in Business and Economics
The International Bachelor's in Business and Economics opened at HSE University-St Petersburg a year ago. The programme offers English-taught studies in both economics and management at the same time. It is supported by corporate partners: VK, Gazprom, Sberbank, and others. Victor Krakovich, Academic Supervisor of the programme, explains how the educational process in the programme is structured.
Students of 'International Bachelor’s in Business and Economics' to Analyse Products of Partner-Companies
For two months, first-years will work closely with the programme's partners. Among them are VK, 'Gazprom', 'Sberbank', Tele2, 'Business Solutions and Technologies', 'Technologies of trust', Kept, 'Samolet', Setl City, 'Geropharm', 'Northern Capital Gateway', Alexandrinsky Theatre, Fabergé Museum, 'Bookvoed' and many others. This is the first fieldwork for students. The projects presentation will take place at the end of May.
Cultural Events in Economic Reflection
From July 7 – 13, 2014, the Laboratory of Economics of Culture at the HSE in St. Petersburg held an International Summer School "Impacts of Cultural Events on Small and Medium-size Art-oriented Towns" (ICE – SMART). This was the first summer school organized as part of the master’s programme "Experience Economy: Hospitality and Tourism Management".
An Academic Approach to Cultural Tourism
The International Summer School, ‘Impacts of Cultural Events on Small and Medium-size Art-oriented Towns,’ has begun. Participants of the School include alumni of the Experience Economy: Hospitality and Tourism Management Master’s Programme, undergraduates and graduate students of HSE’s Moscow campus, as well as students, young lecturers and researchers from various universities in Poland, Slovenia, Kyrgyzstan, South Africa, and Japan.