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Marina Predvoditeleva

  • Marina Predvoditeleva has been at HSE University since 1995.

Education, Degrees and Academic Titles

  • 2007
    Associate Professor
  • 2004

    Candidate of Sciences* (PhD)

  • 1995

    HSE University

  • 1992

    Lomonosov Moscow Institute of Fine Chemical Technology

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

12th TourMIS Users' Workshop & International Seminar on Consumer Trends and the Impact on Tourism, MODUL University, Vienna, 2016

Awards and Accomplishments

Best Teacher – 2022, 2017, 2015, 2014, 2013, 2012

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Courses (2018/2019)

Courses (2017/2018)

Essentials of Management (Bachelor’s programme; Faculty of Creative Industries; 1 year, 4 module)Rus




Article Shnyrkova A., Predvoditeleva M. The needs of Muslim hotel customers: evidence from Russian guests // Journal of Islamic Marketing. 2022. Vol. 13. No. 1. P. 133-160. doi



Article Шныркова А. С., Предводителева М. Д., Решетникова К. В. Исследования в сфере халяль-туризма и гостеприимства: библиометрический анализ // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2020. Т. 19. № 2. С. 256-282.





Preprint Kazakov S. P., Predvoditeleva M. How Travelers Use Online and Social Media Channels to Make Hotel Choice Decisions. A Comparative Study of Russian Federation and American Tourists’ Online Consumer Behavior / NRU Higher School of Economics. Series MAN "Management". 2015. No. WP BRP 44/MAN/2015 .




Article Гордин В. Э., Балаева О. Н., Предводителева М. Д. Индустрия гостеприимства и туризм: проблемы и задачи магистерской подготовки // Университетское управление: практика и анализ. 2011. № 1 (71). С. 41-51.





Article Предводителева М. Д., Балаева О. Н. Подходы к управлению качеством услуг: фокус на потребителе // Менеджмент в России и за рубежом. 2005. № 2


Article Балаева О. Н., Предводителева М. Д. Эра услуг: требуются профессионалы  // Бизнес-образование. 2002. № 2


O. Balaeva, S. Kazakov, M. Predvoditeleva. The Study of Social Media Impact on Management Practices in Hospitality and Tourism Industry (The case of Russia). NRU HSE Management Faculty research grant, 2011-2014.

V. Kabalina, K. Reshetnikova, L. Cheglakova, M. Predvoditeleva, J. Batluk. Personal and Organizational Values Congruence and Employee Engagement in a Tourist Firm. NRU HSE Management Faculty  research grant, 2014. NRU HSE Management Faculty  research grant, 2014.


  • 2018
    XIX Апрельская международная научная конференция (Москва). Presentation: Сегментация онлайн отзывов по лингво-группам: отличаются ли отзывы о российских отелях между англо- и неанглоязычными клиентами?
  • 2017
    International Conference on Tourism Management and Tourism Related Issues (Милан). Presentation: Segmenting online reviews by language groups: How English and non-English speakers rate Russian hotels differently.
  • 2011
    1-St International Conference on Tourism Management and Tourism Related Isuues (Римини). Presentation: Analysis of tourist flows from Russian Federation to the countries of European Union

Timetable for today

Full timetable

A scientific seminar of the Department of Organizational Behavior and Human Resource Management was held at the HSE Graduate School of Business

A scientific seminar was held at the Department of Organizational Behavior and HRM of the Graduate School of Business, at which Associate Professor of the Department Kira Reshetnikova together with colleagues, Associate Professor of the Department of Strategic and International Management of the Graduate School of Business Marina Predvoditeleva and Associate Professor of the Department of Sociology of the Faculty of Social Sciences of the HSE University Natalia Soboleva presented a report on the topic: "Digital and soft skills of employees of Russian hotels."

Prospective Master’s Students in Business and Management Learn How to Promote Tourist Destinations

The Faculty of Business and Management recently held a research workshop for university students and graduates from CIS countries and various Russian cities, which attracted prospective students of the Experience Economy: Hospitality Management and Tourism master’s programme. The HSE University guests learned much about the role of events in the profession, and they had the opportunity to speak with programme teachers and tourism professionals.

‘Our Curriculum Meets the Challenges of the Business Environment’

The HSE master's programme 'Experience Economy: Hospitality Management and Tourism' offers knowledge which is required in business, but not yet widely available in textbooks. Marina Predvoditeleva, Academic Supervisor of the programme, speaks about the innovations that will be introduced to the programme curriculum in the next academic year.

New International Publication by HSE School of Business and Public Administration

A chapter entitled ‘Tourism Companies Values Profiles: The Case of Russian Tour Operator’ on human resources management in tourism by lecturers of HSE School of Business and Public Administration was included in the book ‘Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations’, published by IGI Global Publishing in early 2017.