Mikhail Zelentsov
- Head: Faculty of Creative Industries / Research Skills Centre
- Associate Professor: Faculty of Creative Industries / Institute of Media
- Programme Academic Supervisor: Journalism
- Programme Creative Supervisor: Contemporary Journalism
- Mikhail Zelentsov has been at HSE University since 2021.
Education and Degrees
Lomonosov Moscow State University
St Petersburg State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Courses (2026/2027)
- Economics and Management of Media Projects (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1 module)Rus
- Economics and Management of Media Projects (Mago-Lego; Faculty of Creative Industries; 1 module)Rus
- Introduction to Business Media (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1, 2 module)Rus
- Media Economics (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 4 year, 1, 2 module)Rus
- Media Economics (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 3 year, 3, 4 module)Rus
- Media Economics (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 4 year, 1, 2 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Past Courses
Courses (2025/2026)
- Analysis of Media Platforms and Media Markets (Optional course (faculty); Faculty of Creative Industries; 2-4 module)Rus
- Media Economics (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Rus
- News Media Industry: New Professional Competencies (Mago-Lego; Faculty of Creative Industries; 3 module)Eng
- News Media Industry: New Professional Competencies (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Eng
- News Media Industry: New Professional Competencies (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Eng
- News Media Industry: New Professional Competencies (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Eng
- System of Business Media (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1, 2 module)Rus
Courses (2024/2025)
- Business Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 4 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Mago-Lego; 3 module)Rus
- System of Business Media (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3, 4 module)Rus
Courses (2023/2024)
- Business Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 2 module)Rus
- Content Strategies of Business Mass Media (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2 module)Rus
- Content Strategies of Business Mass Media (Mago-Lego; 2 module)Rus
- Genres of Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 4 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism, field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Mago-Lego; 3 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 2 module)Rus
- Practical Studies of Media Planning (Master’s programme; Faculty of Creative Industries field of study Journalism, field of study Journalism; 2 year, 3 module)Rus
- Practical Studies of Media Planning (Mago-Lego; 3 module)Rus
- Project Proposal (Bachelor’s programme; School of Foreign Languages field of study Linguistics; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Creative Industries field of study Fine Art, field of study Journalism, field of study Advertising and Public Relations, field of study Media Communications, field of study Design, field of study Design; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of World Economy and International Affairs field of study Economics, field of study International Relations; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Computer Science field of study Applied Mathematics and Information Science, field of study Software Engineering; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; HSE Graduate School of Business field of study Business Informatics; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Social Sciences field of study Public Administration, field of study Psychology; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Biology and Biotechnology field of study Biology; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Geography and Geoinformation Technology field of study Geography; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Public Administration; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Humanities field of study Philology, field of study Fundamental and Applied Linguistics; 4 year, 3 module)Eng
- Project Proposal (Bachelor’s programme; Faculty of Physics field of study Physics; 4 year, 3 module)Eng
Courses (2022/2023)
- Economic Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 1 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1-4 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2 module)Rus
- Seminar on Arbitration Journalism (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 3 module)Rus
- Seminar on Tax Journalism (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 4 module)Rus
Courses (2021/2022)
- Economic Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 2 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2 module)Rus
- Project Proposal (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 3 module)Rus
Conferences
- 2026
Всероссийская научно-практическая конференция с международным участием "Современные медиа: технологии, смыслы, кадры" (Мосва). Presentation: «Перечитывая Шиллера...»: к вопросу о новом прочтении критики культурного империализма
Форум «Медиа в современном мире. 65-е Петербургские чтения» (Санкт-Петербург). Presentation: Новые цифровые тренды и форматы бизнес-медиа
- 2025
Журналистика в 2024 году: творчество, профессия, индустрия (Москва). Presentation: О развитии классической концепции медиаэкономики: идея многоступенчатой модели рынка массмедиа
Всероссийская научно-практическая конференция с международным участием "Современные медиа: смысловые стратегии и подготовка кадров" (Москва). Presentation: Эффективность проектной работы в образовательном процессе: опыт трека "Деловая журналистика" в НИУ ВШЭ
- 2024
Дискурс современных масс-медиа в перспективе теории, социальной практики и образования (Белгород). Presentation: Модератор круглого стола аспирантов и соискателей по проблемам коммуникаций и медиа
Дискурс современных масс-медиа в перспективе теории, социальной практики и образования (Белгород). Presentation: Круглый стол аспирантов и соискателей по проблемам коммуникаций и медиа
Цифровая эволюция журналистики: вызовы и возможности (Саранск). Presentation: 1) Модератор секции "Социальные медиа в системе медиакоммуникаций"; 2) доклад "Новостная служба универсального массмедиа: организационно-производственные трансформации"
- 2023
Актуальные проблемы медиаисследований – 2023. XIII Международная научно-практическая конференция НАММИ (Москва). Presentation: О развитии IT-среды в системе информационных агентств России
- 2022
Журналистика и общественные коммуникации в цифровом пространстве: создавая смыслы (Владивосток). Presentation: Цифровые продуктовые портфели в системе российских информационных агентств
HSE Institute of Media Hosts Third «Young Media» Student Research Conference
On 19 November 2025, more than 250 young researchers from universities, schools and partner institutions in Pakistan, China, Tajikistan, Vietnam, Iraq, Syria and other countries gathered at HSE University for the Third «Young Media» Student Research Conference.
«Business Media Is the Nervous System»: Mikhail Zelentsov on Media Projects, Science, and the Secret to Teaching
In a world of fierce competition and rapid information flow, journalists help people navigate the complex ecosystem of business media. They provide deep insights and forecasts that can shift outcomes — and sometimes even shape history.
Vedomosti Becomes Industrial Partner of the HSE Institute of Media
HSE University and the business daily Vedomosti (Business News Media JSC) have signed a cooperation agreement within the framework of the Contemporary Journalism Master's programme. Students from the HSE Institute of Media will complete internships in the editorial office of Vedomosti. They will also study ‘Business Journalism Formats’, a course which will help consolidate their knowledge on the genres and formats of modern economic media.