Internet Entrepreneurship

2023/2024

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Business Informatics

Course type:

Elective course

When:

4 year, 2 module

Course Syllabus

Abstract

The Internet and changes brought by it have profound effects on entrepreneurship. Through easier and faster access to information, the Internet reduces information asymmetry, influences the development and utilization of entrepreneurial opportunities, enables experimentation with business models, and reduces risk. The Internet also makes easier to get exposed to knowledge spillovers from established companies, universities, and the entrepreneurship clusters. Cutting distances and connecting millions of people, enabling easier exchange of ideas, good and money, the Internet made us less restricted by physical distance and direct access to market, people or other resources. Finally, the Internet is general purpose technology that changed every industry over the last 30 years, contributing to our move into digital world. The internet, digital technologies based on it, and novel business models every day enable new infrastructure, platforms, products and services, applications, and media content to be created, fertilizing the environment for the growth of startups. These new and fragile global companies – have been started by teams of two to five talented persons from anywhere in the world. Focusing on the emerging needs of the digital native population, using new low-cost methodologies and limited financial resources, startups are growing from zero to one, creating new value, and then from one to one billion, scaling globally in just a couple of years. This course lays the foundation to participate in this new business reality – to undertake a robust analysis, design and exploration of digitally born opportunities. It introduces tools and frameworks that help isolate and control the factors shaping the identification, evaluation and development of commercial opportunities in digital environment.