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Bachelor’s Programme 'Marketing and Market Analytics'

Bachelor’s Programme 'Marketing and Market Analytics'

The programme trains a new generation of highly qualified specialists in the field of marketing and market analytics. Marketing today is fundamentally different from what it was ten years ago. With the development of Internet technologies, social networks, mobile applications and new digital channels of communication with consumers have emerged. This Bachelor’s programme focuses on enhancing students’ analytical skills to enable them to make marketing decisions using statistical data and analytics. The curriculum addresses the challenges surrounding marketing decision-making and the role of marketing as part of a company’s strategy, with a focus on marketing analytics and digital marketing. The programme meets the needs of specialists on both the Russian and international labour markets.

4 years
Full-time Programme
165 000 –
550 000 RUB/year
Tuition Fee in 2020
Russian government and HSE scholarships and tuition fee waivers available
RUSENG
Instruction in Russian and English

News

Illustration for news: GSB Professors are to Participate in Educational Seminars ‘EdTech 2020 - Beyond the Pandemic Emergency’ Organized by CEEMAN

GSB Professors are to Participate in Educational Seminars ‘EdTech 2020 - Beyond the Pandemic Emergency’ Organized by CEEMAN

Illustration for news: Live Consultations for International Applicants of HSE University

Live Consultations for International Applicants of HSE University

HSE International Admissions Office launches regular online Zoom consultations for future international students of HSE undergraduate and graduate programmes!

Illustration for news: HSE University Ranks As One of Russia’s Top Entrepreneurial Universities

HSE University Ranks As One of Russia’s Top Entrepreneurial Universities

This year, the Expert Analytical Centre’s ranking of Russian entrepreneurial universities evaluated 46 universities, 18 of which are participants of Russia’s 5-100 Project. In the ranking, HSE, together with Moscow State University and St. Petersburg State University, took 2nd-4th places, while MIPT ranked first. The ranking’s methodology places special emphasis on startups launched by university graduates, the number of founding graduates at these companies, and the amount of investments these projects have received.

Illustration for news: Start of webinar series by professors of HSE Graduate School of Business "Post-Covid World. The Future is Now"

Start of webinar series by professors of HSE Graduate School of Business "Post-Covid World. The Future is Now"

Illustration for news: HSE Graduate School of Business Holds Fall Career Week

HSE Graduate School of Business Holds Fall Career Week

The HSE Graduate School of Business Career Centre held the traditional Fall Career Week and Job Fair, which took place online for the first time. 34 companies from different business sectors (consulting, finances, IT, FMCG, retail, and telecom) participated in the event. More than 63 representatives of different companies gave talks and master classes for GSB students.

Illustration for news: Five HSE Master's Programmes, Three of Which are GSB Programmes, Included in Top 100 of QS Business Masters Rankings

Five HSE Master's Programmes, Three of Which are GSB Programmes, Included in Top 100 of QS Business Masters Rankings

This year, the Master’s Programme ‘Strategic Management in Logistics’, offered by the HSE Graduate School of Business, ranked 34th in the Supply Chain Management Programme ranking, a new addition to the QS Business Masters Rankings. This is the fifth HSE programme to be included the QS Business Rankings. Four others have ranked among the top 100 for several years now.

Illustration for news: GSB Alumni Won in Several Nominations in HSE Alumni Awards

GSB Alumni Won in Several Nominations in HSE Alumni Awards

Illustration for news: Student Research Paper Competition 2020 Accepting Submissions

Student Research Paper Competition 2020 Accepting Submissions

Any student or 2020 graduate of a Russian or international university is eligible to take part in the Student Research Paper Competition. Papers can be submitted from September 1 to October 15. The competition has been held at HSE University since 2003.

Illustration for news: The Dean of Graduate School of Business Addresses Students, Faculty, Alumni, and Business Partners on Knowledge Day and GSB Birthday

The Dean of Graduate School of Business Addresses Students, Faculty, Alumni, and Business Partners on Knowledge Day and GSB Birthday

On September 1, 2020, Graduate School of Business was launched. This university business school has been created through the reorganization and integration of 11 University subdivisions of HSE University.

Illustration for news: HSE Improves Its Position in the International Three University Missions Ranking

HSE Improves Its Position in the International Three University Missions Ranking

HSE University continues to climb the Moscow international university ranking, The Three University Missions (MosIUR), this year taking 120th place. The ranking became the most representative in the world this year – for the first time, the number of ranked universities reached 1,500.