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Bachelor’s Programme 'Marketing and Market Analysis'

Bachelor’s Programme 'Marketing and Market Analysis'

The programme trains a new generation of highly qualified specialists in the field of marketing and market analytics. Marketing today is fundamentally different from what it was ten years ago. With the development of Internet technologies, social networks, mobile applications and new digital channels of communication with consumers have emerged. This Bachelor’s programme focuses on enhancing students’ analytical skills to enable them to make marketing decisions using statistical data and analytics. The curriculum addresses the challenges surrounding marketing decision-making and the role of marketing as part of a company’s strategy, with a focus on marketing analytics and digital marketing. The programme meets the needs of specialists on both the Russian and international labour markets.

4 years
Full-time Programme
RUS
Instruction in Russian
Russian government and HSE scholarships and tuition fee waivers available

News

Illustration for news: FBM Professors Attend AMEC 2019 International Conference

FBM Professors Attend AMEC 2019 International Conference

On September 27-28, 2019, professors of the Faculty of Business & Management's attended the Analytics for Management and Economics Conference (AMEC) in St Petersburg.

Illustration for news: Four HSE Programmes Included in QS Business Masters Top-100 Ranking

Four HSE Programmes Included in QS Business Masters Top-100 Ranking

HSE University is now represented in all four fields of the Top-100 of Business Master's ranking, which was published for the third time by the international agency QS.

Illustration for news: HSE University’s New Gains in Global Rankings: THE WUR Completes the 2019 Global Rankings Spree

HSE University’s New Gains in Global Rankings: THE WUR Completes the 2019 Global Rankings Spree

THE WUR, Times Higher Education World University Rankings, has compiled its 2019 global rankings. HSE University performed positively, moving up to the 251-300 cohort, and taking third place among Russian universities following MSU and MIPT.

Illustration for news: Yaroslav Kuzminov and Evgeny Yasin Welcome First Year Students

Yaroslav Kuzminov and Evgeny Yasin Welcome First Year Students

HSE University Rector and Academic Supervisor welcome first year students and talk about the key features of HSE University.

Illustration for news: From Music to Sports: What to Do at HSE Day 2019

From Music to Sports: What to Do at HSE Day 2019

University life is more than classes and academic conferences. Whether it’s music, creativity, sports, or volunteerism, HSE Day allows you to get to know lots of extracurricular activities and meet fellow HSE students with common interests. Below is a list of venues were you can do this.

Illustration for news: Lectures, Master Classes, Music, and Sports: HSE Day at Gorky Park

Lectures, Master Classes, Music, and Sports: HSE Day at Gorky Park

On September 5, Gorky Park will transform into a large HSE University campus, open to all. HSE Day, first celebrated in 2012, has already become a tradition. Last year, more than 70,000 people attended the event. The celebration drew students new and old, faculty members, locals, and tourists. This year will be no exception!

Illustration for news: HSE Tops Expert Analytical Centre Rankings in 7 Subject Areas

HSE Tops Expert Analytical Centre Rankings in 7 Subject Areas

HSE University has appeared in 10 subject areas and six subject categories of the Expert Analytical Centre ranking of university research productivity. Moreover, HSE ranked 1st in five areas and two sections.

Illustration for news: HSE’s Online Specialization ‘Advanced Machine Learning’ Receives Outstanding Educator Award from Coursera

HSE’s Online Specialization ‘Advanced Machine Learning’ Receives Outstanding Educator Award from Coursera

HSE's English-taught online specialization, ‘Advanced Machine Learning’, which was created in partnership with Yandex, became the first course in Russia to receive the Outstanding Educator Award in the category of ‘Innovation’ from the global online platform Coursera.

Illustration for news: Developing a World Сlass Business School Is a Top Priority for HSE

Developing a World Сlass Business School Is a Top Priority for HSE

Valery Katkalo, former Dean of Sberbank Corporate University, will be taking on the role of HSE Vice Rector for Continuing Education. HSE Rector Yaroslav Kuzminov announced the appointment at the Staff and Student Conference, which was held in Moscow.

Illustration for news: How International Students Can Receive Scholarships at HSE

How International Students Can Receive Scholarships at HSE

HSE offers several scholarships that allow international students to cover part of their tuition fees in both undergraduate and graduate programmes. Scholarships are offered as a tuition discount for international students and take effect at the time of their enrolment in HSE. The scholarships are granted for the full period of studies.