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Bachelor’s Programme 'Marketing and Market Analysis'

Bachelor’s Programme 'Marketing and Market Analysis'

The programme trains a new generation of highly qualified specialists in the field of marketing and market analytics. Marketing today is fundamentally different from what it was ten years ago. With the development of Internet technologies, social networks, mobile applications and new digital channels of communication with consumers have emerged. This Bachelor’s programme focuses on enhancing students’ analytical skills to enable them to make marketing decisions using statistical data and analytics. The curriculum addresses the challenges surrounding marketing decision-making and the role of marketing as part of a company’s strategy, with a focus on marketing analytics and digital marketing. The programme meets the needs of specialists on both the Russian and international labour markets.

4 years
Full-time Programme
420 000 RUB/year
Tuition Fee in 2018
Russian government and HSE scholarships and tuition fee waivers available
RUS
Instruction in Russian

News

Illustration for news: HSE Day For Everyone

HSE Day For Everyone

On September 13, the annual HSE Day will take place in Gorky Park. This is an exciting event, open to people of all ages and backgrounds. Every year, the choice of activities becomes longer and longer. Find out here what’s on offer – there’s something for everyone.

HSE Enters ARWU Ranking for the First Time

The Higher School of Economics has entered the Shanghai Academic Ranking of World Universities (ARWU) for the first time. The ranking is known for its strict selection criteria. This year, 12 Russian universities, including 10 participants of Project 5-100, entered the ranking. Until 2016, only 2 representatives of Russia were included- MSU and St. Petersburg State University.

Illustration for news: Alumnus of Master’s Programme in General and Strategic Management Appointed Minister of Digital Development

Alumnus of Master’s Programme in General and Strategic Management Appointed Minister of Digital Development

Konstantin Noskov, who received his Master’s degree in General and Strategic Management from our faculty in 2001, will head the Ministry of Digital Development, Communications and Mass Media.

Two HSE Faculties among Those Most Sought after by Russian Employers

HSE’s Faculty of Business and Management and Faculty of Economic Sciences were in the top three of the faculties most sought after by employers in Russia.