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Bachelor’s Programme 'Marketing and Market Analytics'

Bachelor’s Programme 'Marketing and Market Analytics'

The programme trains a new generation of highly qualified specialists in the field of marketing and market analytics. Marketing today is fundamentally different from what it was ten years ago. With the development of Internet technologies, social networks, mobile applications and new digital channels of communication with consumers have emerged. This Bachelor’s programme focuses on enhancing students’ analytical skills to enable them to make marketing decisions using statistical data and analytics. The curriculum addresses the challenges surrounding marketing decision-making and the role of marketing as part of a company’s strategy, with a focus on marketing analytics and digital marketing. The programme meets the needs of specialists on both the Russian and international labour markets.

4 years
Full-time Programme
165 000 –
550 000 RUB/year
Tuition Fee in 2020
Russian government and HSE scholarships and tuition fee waivers available
RUSENG
Instruction in Russian and English

News

Illustration for news: HSE Will Be Closed from March 28 – April 5

HSE Will Be Closed from March 28 – April 5

Recommendations for Faculty and Students

Illustration for news: How to Get Refunded for Your Cancelled Student Mobility Programme

How to Get Refunded for Your Cancelled Student Mobility Programme

Detailed answers to students’ questions

Illustration for news: HSE University Moves all Classes Online: FAQ

HSE University Moves all Classes Online: FAQ

Follow the updates

Illustration for news: HSE Outranks Russian Universities in 10 QS Subject Rankings

HSE Outranks Russian Universities in 10 QS Subject Rankings

HSE University has made the 2020 QS World University Rankings by Subject in 23 broad and specific subject areas, which is four more than last year. HSE now ranks in 19 of the 38 subject rankings in which Russian universities are represented, as well as in four out of five broad subject areas. HSE has entered the list of the world’s top 100 universities in five subjects, including History and Social Policy & Administration, where it has ranked for the first time.

Illustration for news: HSE Ranks Among Top 3 Russian Universities in THE Emerging Economies University Rankings

HSE Ranks Among Top 3 Russian Universities in THE Emerging Economies University Rankings

For the first time HSE University has placed among the top twenty universities in countries with emerging economies in the THE Emerging Economies Rankings. Ranking 18th, HSE now places among the top three Russian universities on the list. Earlier this year, HSE University was the third highest ranking Russian university in the THE World University Rankings.

Illustration for news: HSE University Enters Top-5 of Best Russian Universities in National Survey

HSE University Enters Top-5 of Best Russian Universities in National Survey

According to a national survey conducted by VCIOM, HSE University ranks fifth in the ‘People’s Ranking of Russian Universities’. A total of 1,600 Russians aged over 18 participated in the survey, which was carried out through phone interviews, relying on a random sample of landline and mobile numbers.

Illustration for news: FBM Hosts Third Session of Methodological Seminar for Faculty

FBM Hosts Third Session of Methodological Seminar for Faculty

The session, organized by the Faculty of Business & Management on December 3, 2019, focused on methods of teaching the basic management course in HSE bachelor's programmes.

Illustration for news: Guest Lecture by Emmanuel Lulin, Chief Ethics Officer, L’Oréal, at FBM

Guest Lecture by Emmanuel Lulin, Chief Ethics Officer, L’Oréal, at FBM

On November 7, more than 120 students attended the guest lecture by Emmanuel Lulin, Senior Vice-President & Chief Ethics Officer, L’Oréal, at the Faculty of Business and Management. He delivered a talk on Business Ethical Challenges for our 21st Century.

Illustration for news: HSE Business Incubator Named the Best University Business Accelerator in the World

HSE Business Incubator Named the Best University Business Accelerator in the World

The HSE Business Incubator took 1st place in the 2019-2020 UBI Global World Ranking of University-Linked Business Accelerators. An awards ceremony for the top ranked institutions was held at the World Incubation Summit in Doha, Qatar on November 6.

Illustration for news: HSE University Enters THE Top 100 in Business & Economics

HSE University Enters THE Top 100 in Business & Economics