Courses
Bachelor
2025/2026
Marketing Metrics and Customer Analytics
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
2 year, 3 module
Open to:
students of all HSE University campuses
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
English
ECTS credits:
3
Contact hours:
36
Bachelor
2025/2026
Marketing of IT Products in the Post-Information Society
Type:
Elective course (Media Communications)
Delivered by:
Institute of Media
When:
3 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Master
2025/2026
Marketing Organizations
Type:
Compulsory course (Innovation Business Management)
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
1 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2025/2026
Marketing Organizations
Type:
Mago-Lego
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2025/2026
Marketing Performance Management
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 3 module
Open to:
students of all HSE University campuses
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
3
Contact hours:
30
Bachelor
2025/2026
Marketing Research
Type:
Compulsory course (Strategy and Production in Communications)
Delivered by:
School of Communication
When:
2 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
60
2025/2026
Marketing Research
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Online hours:
20
Open to:
students of one campus
Instructors:
Kliment Gorchakov
Language:
Russian
ECTS credits:
6
Contact hours:
48
Bachelor
2025/2026
Marketing Research
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2025/2026
Marketing Research
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
1 year, 1, 2 module
Online hours:
20
Open to:
students of one campus
Instructors:
Kliment Gorchakov
Language:
Russian
ECTS credits:
6
Contact hours:
48
Bachelor
2025/2026
Marketing Research and Situational Analysis
Type:
Compulsory course (Advertising and Public Relations)
Delivered by:
School of Communication
When:
2 year, 3, 4 module
Open to:
students of one campus
Instructors:
Ksenia Ivanova
Language:
Russian
ECTS credits:
4
Contact hours:
80
Bachelor
2025/2026
Marketing Research: Solving Business Problems
Type:
Compulsory course (Sociology)
Delivered by:
School of Sociology
Where:
Faculty of Social Sciences
When:
4 year, 3 module
Open to:
students of one campus
Instructors:
Ekaterina Pilipenko
Language:
Russian
ECTS credits:
3
2025/2026
Marketing Strategies
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Open to:
students of one campus
Instructors:
Alexander Manin
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing Strategies
Type:
Compulsory course (Marketing: Digital Technology and Marketing Communications)
Delivered by:
Department of Marketing
When:
1 year, 1, 2 module
Open to:
students of one campus
Instructors:
Alexander Manin
Language:
Russian
ECTS credits:
6
Contact hours:
48
2025/2026
Marketing Strategies and CRM Tools
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3 module
Open to:
students of one campus
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2025/2026
Marketing Strategies and CRM Tools
Type:
Elective course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 3 module
Open to:
students of one campus
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2025/2026
Marketing Strategies in the Digital Environment
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
2 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2025/2026
Marketing Strategies in the Digital Environment
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2025/2026
Marketing Strategy
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 1 module
Open to:
students of one campus
Instructors:
Kliment Gorchakov
Language:
English
ECTS credits:
4
Contact hours:
40
2025/2026
Marketing Team Management
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2025/2026
Marketing Team Management
Type:
Compulsory course (Marketing Management)
When:
2 year, 2 module
Open to:
students of one campus
Instructors:
Голикова Олеся Борисовна
Language:
Russian
ECTS credits:
3
Contact hours:
24