Trends in the Development of Children's Periodicals in Russia from 2000 to 2012

<p>The phenomenon of child press as one of the directions of the informational provision of the population is first of all, the most important pedagogical tool conducive to the formation of the child as a personality, able to process, to seek and to critically analyze information. The research problem is that, despite a theoretically strong position of children&#39;s periodicals in the system of mass media, particularly in the press, the current structure of children&#39;s press in Russia does not meet its original purpose, the social significance of the phenomenon remains without attention, market attractiveness of it is reduced, which leads to an underestimation of the role of the children&#39;s press in Russia.</p><p>The object of research is children&#39;s periodicals.</p><p>Subject of research is trends in the development of children&#39;s periodicals in Russia from 2000 to 2012.</p><p>Research goal is to identify trends in the development of children&#39;s press in Russia in 2000-2012. There is number of tasks set for goal achievement:</p><p>- identification and description of main typological models of children&rsquo;s periodicals;</p><p>- assessment of child presses in Russia and its specific features in 2000-2012;</p><p>- identification of contributing factors, and factors impeding the development of periodicals for young people in Russia;</p><p>- determination of the most probable direction for development of children&#39;s periodicals.</p><p>To accomplish the tasks it is supposed to use such methods as analysis of the literature on the subject of interest and empirical methods: an expert survey of representatives of the publishing business, specializing in children&#39;s audience, analysis of annual reports of the Federal Agency for press and mass communications, Department of the periodical press, book publishing and printing &quot;Russian periodical press. The condition, tendencies and prospects of development.&quot; for the period from 2004 to 2013.</p><p>In the research the following hypothesis are putting forward:</p><p>- the development of children&#39;s periodicals in Russia was influenced by the spread of new information technologies;</p><p>- one of the main tendencies in the development of children&#39;s periodicals is full transition to online form.</p><p>The theoretical basis of the research is the studies of amateur children&#39;s press (J. Gonnet), the researches of children&rsquo;s press produced by adults-professionals (M.I. Alekseeva, E.V. Vologina), the studies of children&#39;s media audience (D.B Tsymbalenko, A.V. Sharikov, S.N. Shcheglova).</p><p>The empirical basis includes the results of interviews with the experts in the studied phenomenon, - representatives of the publishing business, specializing in children&#39;s audience, analysis of annual reports of the Federal Agency for press and mass communications, the results of participants&rsquo; survey of the VI all-Russian conference &quot;Children&#39;s and youth projects of publishing houses - 2014&quot;.</p><p>Main findings:</p><p>- reducing of interest in reading among children audience;</p><p>- switch user&#39;s attention from traditional media to new platforms - mobile and the Internet;</p><p>- significant financial instability of publications for children;</p><p>- to ensure sustainable development of publications for children, state support is necessary;</p><p>- the likely trend is &quot;the Symbiosis of the Internet and print&quot;.</p>