The Straight Play in a New Digital Environment. Products and Promotion Features of Producing the Film Version of a Theatrical Performance

<p>&nbsp;</p><p align="center"><strong>Annotation</strong></p><p><strong>Chernyshev Stanislav</strong></p><p><strong>Faculty of Mediacommunication, magistracy, 2^nd year</strong></p><p>Topic - The Straight Play in a New Digital Environment.</p><p>Subtheme - Products and Promotion Features of Producing the Film Version of a Theatrical Performance</p><p>Project keywords: screen culture, screen, TV play, producing, technology, montage, theater.</p><p>Object of study - the screen version of a theatrical performance.</p><p>Subject of study - specific methods of montage.</p><p>Project is set out on 98 pages, including a table, scheme of a first chapter and the scenario of a project.</p><p>Amount of sources for research &ndash; 45.</p><p>In the first chapter of the project the concept of &quot;screen&quot; and &quot;screen culture&quot; is being examined. &laquo;TV play&raquo; and &laquo;theatrical play&raquo; genre is compared. Also examines the stages of the technological revolution screens, since the advent of cinema.</p><p>In the second chapter describes the montage and its features, connected to the TV play genre. Determined problems and interaction between stage and screen arts.</p><p>Development of the TV play genre, based on existing projects: interactivity, method of presenting to an audience, trans media.</p><p>Described work on the &quot;TV play&quot; the genre project. This genre is the basis of this work.</p><p>Today, culture increasingly pays attention to the technology market. The reasons for this may be different:<br />1. Keep interests. Audience positively reacts towards technological progress and trying to be technologically developed. Because of this, audience loses interest in culture. To solve this problem, culture adapts and borrows technology.<br />2. Sometimes, using technology, directors and producers are trying to solve artistic tasks. Modern technologies have enormous amount of possibilities (for example projection on a building wall). Now, directors have opportunities, that several years ago weren&rsquo;t possible at all. Thanks to them, you can get the audience to take a new look at the classic works and impress the audience with new productions.</p><p>&laquo;Positive madness&raquo; project is a TV play-series project. It combines two genres. This combination is a hard difficulty experiment, because it combines features of both genres, and it combines all the problems that appear at production. The experience in production of this project will allow solving main amount of problems in short terms while working the other project. Also we can be able to see the further growth of any other genres.</p><p>Specific point for producing a project of this genre is the stage of post-production, montage mainly. Montage can be crucial because montage can spoil even the most high-quality video.</p>