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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Valeriya Galanina
Negative Corporate Image Correction Using the New Media Tools: Booze Bub example
School of Integrated Communications
Undergraduate programme
2014
The first chapter describes the theory of building a positive image , its functions , stages of formation and tasks performed properly. The analysis of old and new media , the emphasis is on new media . Special attention is paid to new forms of media , PR specialist tasks in the field and methods of constructing the image of the company via the Internet . The second chapter analytical associated with HoReCa, various anti-crisis actions and SMM. The third chapter is devoted to the diploma of the Russian market analytics catering , describing places Booze Pub and his experience in correcting the negative image of the company.

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