Audiobranding as an Element of Brand's Marketing Concept

Student: Leonova Ekaterina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2016

The following research paper considers the role of strategic use of sound in marketing concept of a brand. The paper explores the concept in terms of its history, development, utility, integration into marketing communications and its usage in the marketing concept of a brand. The main methods used in this work are studying the material through the analysis and synthesis of its component parts, methods of deduction, induction and analogy, case-study, expert interviews, mass survey. The anticipated results of the study will become the basis for further complex of recommendations. The paper is divided into several parts: introduction, observation of scientific and marketing literature, case-study, professional significance, conclusion and references.

Full text (added May 12, 2016)

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