Sport Component as a Part of Brand Promotion

Student: Khlebnikov Danila

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2016

Nowadays companies need to find innovative promotion strategies to provide feedback with their target audience. A solution to this problem may lie in the system of sport marketing tools. It is worth noting that today many brand managers and decision-makers have already discovered the business trigger represented by sport marketing. This project is focused on instruments of sport marketing as an important component of branding and promotion process used by both global and local companies. The goal of this study is to prove the efficiency of resorting to branding models that basically appeal to sport marketing tools. a strong brand».

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