Content-Marketing as a Tool of Promotion

Nowadays content-marketing is a key instrument of communication between company and customers. Due to redundancy of advertising messages people begin to trust only unbiased content that has a value for them. Despite the increasing popularity of content-marketing, many companies use it in unstructured way or simply avoid this method of promotion. This study will be concerned the advantages, structure of development and realization plan the strategy of content-marketing in the company «Shkola Mam I Pap», webinar portal for young parents. Using a questionnaire survey method, it was realized customer preferences for content consumption. As a result, based on the literature review and analyzed the conclusions drawn from the survey has been developed content strategy for one of the company's projects and provide recommendations for the current activities of the organization.