Analysis and Development of Company’s Promotion Strategy in Social Media

Student: Privalova Alexandra

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Diploma project "Analysis and development of company's promotion strategy in social media" consists of introduction, three parts, a prescribe and the attachements. The introduction includes relevance of chosen topic, describes goal and objectives for the future research. Chapter 1 states the theoretical aspects of brand promotion using social media and its characteristics in retail management. Chapter 2 contains analysis of present condition of showroom. And chapter 3 suggests the list of recommendations for future possible improvements in showroom's promotion. The conclusion presents general findings and results of the research.

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