Complex Diagnostics in the Organization X

In today's ever-changing world, each company must be flexible enough to adapt to new changes. In order for the changes to be timely and rational, companies must clearly understand their current state in the market. Complex diagnostics of the organization allows to determine the main characteristics of the internal and external environment of the organization and identify the most problematic and winning ones. In this paper we used methods of analysis and synthesis, sociological methods of research, analytical and statistical methods. The main practical part of the work was the methods of analysis of PEST, SWOT and SPACE. The research consists of two chapters. The first part deals with theoretical aspects of complex diagnostics of organizations and its prerequisites. The views of domestic and foreign authors regarding the conduct of complex diagnostics and specific methods for its implementation, are studied. The second chapter of the research is devoted to practical complex diagnostics of the external and internal environment of the organization X. The aim of the study is to formulate a list of recommendations that will allow the organization to improve performance in the long and medium term. In this part, the methods of PEST SPOT analysis and a comparative analysis of competitors with organization X will be used. The final list of recommendations was divided into 3 main parts recommendations of strategic initiatives, recommendations for improving the competitive position and recommendations for changing operating activities.