Competitive Strategic Development of a Tech-Based Firm

Student: Kobzev Evgenii

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

This paper deals with the competitive strategy development process in tech-based firms. It is assumed that IT organizations strategize specifically due to the nature of a business they are in. Thus, default and generic methods of developing competitive strategy may not work in such cases and there is a very urge need to behave agile and modify strategy ‘on the go’. It means that the analysis of external factors should be highlighted and conducted profoundly to ensure the right response on these factors. Internal and external factors were analyzed using classic methods like Porter's five forces, PEST and SNW. A survey was established to grasp preferences of current clients of the company ‘Red Circule’. History of the firm, its organizational structure, finances and competitive strategy were studied. This information was later used for the development of strategic recommendations using methods like SWOT and M.Porter model.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses