Assessment of the Quality of Restaurant Services

The purpose of this research work is to develop recommendations for improving the management of the service company, which improves the quality of restaurant services, using the example of the Starbucks coffee chain. The work consists of three chapters. In the first chapter, the main approaches to determining the quality of services are proposed, the role, tasks and methods of assessing the quality of services are examined, the research of quality factors in the catering sector is given, and specific characteristics of the service sector are given. In the second chapter, a detailed description of the company's activities is given, the analysis of the company's internal and external environment is conducted. At the same time, the analysis of the external environment includes both micro and macro levels. The third chapter is devoted directly to the evaluation of the quality of the services of the Starbucks restaurant chain. This section describes the research model and its components, lists the methods for collecting information, analyzes it on the basis of SPSS, provides a description of the measurement methods used, provides research results, and develops recommendations for improving the management of Starbucks, which improves the quality of services.