Watching Paracinema as Type of Cultural Consumption

Student: Skopintseva Valentina

Supervisor: Nadezhda Astakhova

Educational Programme: Applied Methods of Social Analysis of Markets (Master)

Year of Graduation: 2019

The study was aimed to explore the phenomenon of paracinema consumption, i.e. intentional consumption of low-quality films. Qualitative research design was applied. As a result, the key choice criteria of low-quality films were determined. Also the study helps to reveal the consumer motivation understanding paracinema consumption and its role in the construction of the consumers’ social identities.

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