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  • Cultural Features of Business Communications in Arab Countries of Representatives of Arab Countries on the Example of the UAE

Cultural Features of Business Communications in Arab Countries of Representatives of Arab Countries on the Example of the UAE

Student: Golitsyna Ekaterina

Supervisor: Elena Gryzunova

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2019

Knowledge of the subtleties and peculiarities of the intercultural business communications contributes to successful negotiations and helps in solving many business issues. The result of the negotiations depends on how well the two parties are communicating. Business communications in the UAE today are little studied. Also, at the moment, there are no comprehensive studies comparing the influence of various stereotypical ideas about the opponent on the negotiation process. As a rule, the authors consider the influence of one or two factors. At the same time, many similar works do not take into account the cultural context of the negotiations. The UAE is now becoming one of the most interesting business areas for Europeans. Data and new knowledge obtained as a result of this study will complement the existing theory and become a tool to help foreign negotiators to negotiate with the Arabs. The purpose of the master's thesis is to identify the influence of gender, religious, age and status factors on the negotiation process. The empirical research was based on data obtained from in-depth interviews and surveys. As a result of the study, recommendations were made for negotiating with representatives of Arab countries, and in particular with representatives of the UAE, the influence of gender, status, age and religion on the negotiation process was revealed, and new scientific knowledge was obtained. The results of this study can be used in the preparation of negotiators, in particular representatives of Hilbro-International, for negotiations with Arab businessmen. Understanding the Arab culture, all the nuances during the negotiations gives the negotiators the tools that will help them successfully negotiate with the Arabs. Keywords: gender, status, religion, age, Arab countries, culture, UAE, business negotiations, intercultural communication, integrative approach, distributive approach.

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