Social Networks as a Channel to Promote the Restaurant Business on the Example of Business Class Restaurants

In this paper, we studied the promotion of business-class restaurants in social networks. The study was conducted in two stages: 1. the respondents - real or potential users aged 20-35 - were the empirical object of the 1st stage of the study. 2. the empirical object at the 2nd stage of the study was 62 accounts of business class restaurants in Instagram. In this study, the following methods were used: methods of classification and data grouping, generalization, general scientific methods of analysis and synthesis, methods of logical, comparative, system and structural analysis, statistical methods. As the research methods theoretical (analysis, classification, comparison), statistical (data collection, processing, analysis) and empirical methods (data comparison, calculation of coefficients) were used. The results of this research can be of practical significance not only for students studying management and marketing, but also for brand managers and employees of marketing companies, primarily in the field of restaurants promotion as well as for restaurateurs. The practical recommendations from the research can be used by restaurants to improve and increase the effectiveness of advertising activities in social networks.