Natalya Voronina

Education

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• A. Samoylova «Socio-demographic Characteristics as Sensitivity Factors of Particular Questions». Faculty of Social Sciences, 2020

• D. Andreeva «Methods for Increasing the Sincerity of Respondents' Answers to Sensitive Questions». Faculty of Social Sciences, 2020

• D. Leonova «Hook-up Culture: Factors and Risks of Involvement». Faculty of Social Sciences, 2020

• A. Sokol «The Perception of Idols: Intergenerational Differences (the case of Moscow Residents Born in 1968-1973 and 2001-2003)». Faculty of Social Sciences, 2019

• D. Liagushkina «Religious Conversion to Catholicism (the Case of Young Muscovites)». Faculty of Social Sciences, 2019

• K. Demyanova «Consumer Perception of Gender-Neutral and Gender-Stereotyped Advertising». Faculty of Business and Management, 2019

• A. Sidorova «The Perception of the Barista Profession Inside and Outside the Professional Community in Moscow». Faculty of Social Sciences, 2019

• L. Ataian «Comparative Analysis of Approaches to Measurements of Social Unity at Mezolevel». Faculty of Social Sciences, 2018

• E. Bulycheva «Genesis and the Transformation of the Sociological Ideas since the Second Half of the 20th Century: A Bibliometric Analysis». Faculty of Social Sciences, 2018

• A. Velmiskina «Education-occupation Mismatch as a Factor in the Dynamics of Individual Incomes». Faculty of Social Sciences, 2018

• A. Papishvili «Comparative Analysis of Methods of Job Satisfaction Measurement». Faculty of Social Sciences, 2018

• L. Shubenicheva «Influence of Stimulus Material on Social Representations: Euthanasia Case». Faculty of Social Sciences, 2017

• E. Melianova «The Study of the Relationship Between Social, Cultural, Economic Capital, Individual Characteristics and Obesity Among Russian Adults: Longitudinal Modelling of the Three-Level Data». Faculty of Social Sciences, 2017

• A. Salomatin «Video As A Tool Of Viral Marketing». Faculty of Business and Management, 2017

• E. Ochirov «Social Representations of Political Parties on the Example of Moscow Youth». Faculty of Social Sciences, 2017

• I. Bazaliev «The Perception of the Sociologist's Image by Enrollees and Graduates of the Sociology Educational Program». Faculty of Social Sciences, 2016

• A. Grishaeva «Interaction of Factors Causing Missing Data at Random». Faculty of Social Sciences, 2016

• E. Petrosyancz «Connection between possession of competencies and social vulnerability: a cross-country comparison». Faculty of Sociology, 2014

• M. Dosejkina «The bias of the results of cluster analysis for ordinal data using distances for metric scales». Faculty of Sociology, 2014

• M. Vasil`eva «Comparative analysis of Approaches for Measuring Trust». Faculty of Sociology, 2014

• Master

• N. Mironova «Internet Consumption by Teenagers: Criteria of Choosing Groups in Social Networks». Faculty of Business and Management, 2020

• A. Shaidurova «The Channels of Online Promotion for Artists». Faculty of Business and Management, 2020

• T. Markina «Efficiency of Using Behavioral Targeting in Online Advertising Campaigns». Faculty of Business and Management, 2020

• K. Gubanova «Social Networks as a Channel to Promote the Restaurant Business on the Example of Business Class Restaurants». Faculty of Business and Management, 2020

• A. Shkutan «Consumer Perception of Display and Native Advertising: Comparative Analysis of Banner Advertising and Sponsored Content». Faculty of Business and Management, 2020

• M. Mishugina «Quality of Linear Regression Basing on Assumption About Distribution of Standardized Residuals: Analysis of Skewness and Kurtosis». Faculty of Social Sciences, 2019

• A. Godovalova «The Comparison of Customer Segmentation Methods in the Perspective of Manager's Aims». Faculty of Business and Management, 2019

• K. Odintseva «Development of a Machine Learning Algorithm that Will be Applied to Audience Measurement Tasks (Based on Data from Set-Top Boxes)». Faculty of Business and Management, 2019

• A. Kuvshinova «The Impact of Sponsorship in E-sports on Brand Awareness and Brand Image: Case Study of an E-sport Event». Faculty of Business and Management, 2019

• A. Shuvarina «Co-branding as Factor of Influence on the Partner Brand's Perception». Faculty of Business and Management, 2019

• A. Polyubova «Social Advertising as a Loyalty to Ecological Movement' Factor». Faculty of Business and Management, 2018

• E. Zinchenko «Musical Preferences and Peculiarities of Consumer Behavior in the Music Field among Young Audiences». Faculty of Business and Management, 2018

• E. Kavkaeva «Sponsorship of Music Festivals: Features and Analysis of Efficiency». Faculty of Business and Management, 2018

• A. Pukhtinskaia «Influence of Event Marketing on Customers' Perception of Global Sport Brands». Faculty of Business and Management, 2018

• A. Grishaeva «Segmentation of Russian Users of Mobile and Computer Games». Faculty of Social Sciences, 2018

• A. Cheredeeva «Social Perception Of Marriage Contracts in Russia». Faculty of Social Sciences, 2018

• E. Antonova «Brand Image: Before and After Restyling (Based on the Example of Cellular Operators)». Faculty of Business and Management, 2017

• M. Vasilyeva «Adaptation Issues of the SQP Tool for Assessing the Quality of Questions in Russian Language». Faculty of Social Sciences, 2017

• I. Svintsitskaya «Brand Positioning and Brand Perception by Target Audience (the Case of Nike and Adidas)». Faculty of Business and Management, 2017

• E. Petrosyants «Cross-country Comparison of Factors Determining Difference in Possession of Competences of Employed and Unemployed». Faculty of Social Sciences, 2016

Courses (2019/2020)

• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 3 year, 3, 4 module)Rus
• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 2 year, 3, 4 module)Rus
• Research Seminar (Master’s programme; Institute for Social Policy; 1 year, 1-4 module)Rus
• Research Seminar (Master’s programme; Institute for Social Policy; 2 year, 1-4 module)Rus
• Research Seminar “Current Issues in Marketing Communications” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Research Seminar "Marketing Communications Management in offline and online Environment" (Master’s programme; Faculty of Business and Management; 2 year, 1-3 module)Rus
• Statistical Analysis (SPSS) (Bachelor’s programme; Faculty of Business and Management; 3 year, 3 module)Rus
• Past Courses

Courses (2018/2019)

• Applied Software (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1-4 module)Rus
• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 3 year, 3, 4 module)Rus
• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 2 year, 3, 4 module)Rus

• Research in Marketing Communications: TNS Industrial Practices (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus

• Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1-4 module)Rus
• Research Seminar (Master’s programme; Institute for Social Policy; 1 year, 1-4 module)Rus
• Research Seminar "Marketing Communications Management in offline and online Environment" (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus

Courses (2017/2018)

• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 2 year, 3, 4 module)Rus
• Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1-4 module)Rus

Courses (2015/2016)

• Data Analysis in Sociology (Bachelor’s programme; Faculty of Social Sciences; 2 year, 3, 4 module)Rus
• Data Analysis of Comparative Studies (Master’s programme; Faculty of Social Sciences; 2 year, 1, 2 module)Rus
• Project in Methods of Sociological Research (Bachelor’s programme; Faculty of Social Sciences; 2 year, 1-4 module)Rus
• Research (Project) Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1-4 module)Rus
• Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1-4 module)Rus
• Research Seminar “Current Issues in Marketing Communications” (Master’s programme; Faculty of Business and Management; 2 year, 1-3 module)Rus

Conferences

• 2018
  XIX АПРЕЛЬСКАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ ПО ПРОБЛЕМАМ РАЗВИТИЯ ЭКОНОМИКИ И ОБЩЕСТВА (Москва). Presentation: Прогнозирование качества вопросов на русском языке: проблемы адаптации инструмента Survey Quality Predictor
• 2017
  XVIII АПРЕЛЬСКАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ ПО ПРОБЛЕМАМ РАЗВИТИЯ ЭКОНОМИКИ И ОБЩЕСТВА (Москва). Presentation: Длительная безработица: что способствует большой продолжительности периода незанятости безработных граждан?
• XVIII АПРЕЛЬСКАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ ПО ПРОБЛЕМАМ РАЗВИТИЯ ЭКОНОМИКИ И ОБЩЕСТВА (Москва). Presentation: Ethical attitudes and behaviour in Russia: How managers make their ethical choices?