Category management in the store checkout area

The relevance of the research topic is due to the fact that in the conditions of the modern economy and a huge number of goods, retailers and consumers have various difficulties with the choice of goods.To solve this problem, the retailer must create the optimal assortment that will cover the needs of most customers. Category management is an effective tool that includes all modern approaches to managing an assortment of goods. Dividing the entire range of retailers into product categories allows you to more quickly respond to various changes in the market and customer behavior.When using the practices of category management, it turns out to achieve an increase in key financial indicators, customer loyalty and work with suppliers of goods. The checkout area category is the only point in the store through which 100% of buyers pass and 89% of them stand in line. The retailer has only 1.5 minutes to interest the buyer to purchase goods from the checkout area. For this, it is necessary to have a properly formed assortment matrix to satisfy most of the impulse needs of the buyer. The aim of this work is to analyze the existing categorical management of the checkout area in the company LLC City Supermarket and develop recommendations for improving the assortment matrix of the category checkout area. The first chapter examined theoretical knowledge in the field of category management, defines the goals and objectives of category managers. The second chapter discusses international and Russian practices of implementation and management of category management, as well as modern methods of assortment management. In the third chapter, we studied the financial and accounting statements of the ABC of Taste company, the assortment policy of the company, conducted an ABC analysis of the cash desk assortment, conducted a quantitative study to study customer behavior and assess their satisfaction. Developed and evaluated recommendations for improving and managing the existing assortment matrix.