Co-Branding in Fashion Industry: Collaborations with Different Brands and Their Impact on Consumer’s Perception

Student: Bykova Natalia

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Year of Graduation: 2020

This research is devoted to the study of the theoretical aspects of the concepts of "co-branding", "consumer perception" and "fashion industry", a practical study of the features of the peculiarities of collaborations in the fashion industry and identification of current trends, as well as analysis of consumer perception of collaborations in the fashion industry.

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