The Employer Branding as a Tool for Talent Acquisition to State-Owned Organizations (on the Example of Russian Railways)

Student: Schepikhina Tatyana

Educational Programme: HR Management in Public Sector (Master)

Year of Graduation: 2021

One of the tools for attracting talent is the HR brand, which translates the EVP to external and internal target audiences. The employer brand is one of the key components of the HR strategy, it is he who creates the long-term funnel of hiring talented employees in the organization. The paper examines the influence of the attributes of the employer's brand on attracting talented young people (on the example of the Russian Railways Holding)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses