Business psychology of the Market and Organization

Almanac of the Fourth International Scientific and Practical Conference "Business Psychology: Theory and Practice" November, 16-19, 2017

Master programme "Business Psychology pays much attention  to the practical aspects of Organizational psychology and the Psychology of consumer behavior. This is the reason for the selection of a separate parallel session "Business Psychology of the Market and Organization" at the Fourth International Scientific and Practical Conference "Business Psychology: Theory and Practice".Participants of the conference - researchers, analysts, experts, practitioners - shared their achievements in these areas in the framework of the conference's session devoted to the role of business psychology in studying the market and managing the organization. The session was moderated by the teachers of the master programme "Business Psychology" - the head of the chair of organizational psychology, Professor Vladimir Shtroo and associate professor of the same chair Olga Patosha.
O. Abramova spoke about the results of a large-scale study of the effectiveness of various leadership styles in the management of innovation companies in the IT industry.
A. Kovaleva shared her experience of optimizing the work of the HR department by developing a business process based on strict regulation.
T.N. Lobanova presented another results of a large-scale research project on studying the features of constructing an individual trajectory of interest in managing human capital of modern Russian organizations.
Yu.Tursunova in her presentation revealed the possibilities of project management in the educational process as a specific technology of teaching.
E.Naumtseva stressed the importance of socio-psychological prerequisites (such as identification with the working group and the organization as a whole, as well as perceived social norms)  for staff readiness for organizational changes, and presented the empirical results of her dissertation research.
O.Patosha told about the results of studying the psychological factors of changes in consumer preferences in the Russian market in modern conditions, as well as the problems and opportunities of organizations that develop products within the import substitution strategy.
At the conclusion of the section, V. Shtroo invited the participants to share their views on the near and distant future of organizational communication. The stated points of view formed a wide range of upcoming changes, the key among which is the loss of organizational communication of its governing function and its acquisition of the function of psychological support. At the same time, not only the intensity of communication and the volume of circulating information will sharply increase, but technologies based on artificial intelligence will come to the fore.