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+7 (812) 644-59-11
Address: St. Petersburg, 3A Kantemirovskaya Ulitsa, Korpus 1, room 405
SPIN-RSCI: 8101-0649
ORCID: 0000-0001-5994-5672
ResearcherID: AAE-8810-2022
Scopus AuthorID: 57151276000
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M. S. Plakhotnik
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Elena Zelenskaya

  • Elena Zelenskaya has been at HSE University since 2016.

Education and Degrees

  • 2019

    Candidate of Sciences* (PhD)
    HSE University

  • 2017

    Doctoral programme
    HSE University

  • 2014

    HSE University

  • 2012

    Lomonosov Northern Arctic Federal University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

Professional training “Organization of Student Team Work Using Modern Digital Technologies”, HSE University (February – March 2023)

Professional training "Textual analysis in R and Python", HSE University (August – September 2021)

Professional training "Development of Multimedia Cases: From Idea to Prototype", HSE University (July – September 2021)

"Writing Cases Workshop" presented by The Case Centre, UK (February – May 2021)

Workshop on Problem Based Learning from Avans University of Applied Sciences, Netherlands (September 2017)

Business training "Agile Software Development" from ScrumTrek company, Russia (May 2017)

Erasmus+ staff training at Friedrich-Schiller-University Jena, Germany (March 2017)

Courses (2021/2022)

Courses (2020/2021)


  • 2021
    Analytics for Management and Economics Conference (AMEC) (Санкт-Петербург). Presentation: Artification beyond luxury: Evidence from Russian brand-and-artist collaborations
  • 2019
    Analytics for Management and Economics Conference (AMEC) (Санкт-Петербург). Presentation: City Heritage and Place Brand Architecture: The Case of St. Petersburg, Russia
  • 2018
    XIX Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Модели управления и их влияние на эффективность деятельности учреждений сферы культуры
  • GSOM Emerging Markets Conference 2018 (Saint-Petersburg). Presentation: Russian Theatre Industry: Key Characteristics and Implications for Performance Measurement
  • 2016
    II International Graduate Conference ‘Sustainable Tourism Development in the Changing World’ (STEP) (Санкт-Петербург). Presentation: Authentic Gastronomy in Tourism: Implications for Hotel Restaurants
  • 2015
    Consumer Behavior in Tourism Symposium 2015 (Мюнхен). Presentation: Current Trends in Cultural Consumption: The Case of St. Petersburg
  • International Graduate Conference ‘Sustainable Tourism Development in the Changing World’ (STEP) (Санкт-Петербург). Presentation: The Role of Creative Industries in Tourist Destination Branding: Implications for Saint Petersburg, Russia
  • 2014
    5th International Conference on Destination Branding and Marketing (Макао). Presentation: Delivering Destination Brands: The Role of Hotels in Creation and Promotion of Regional Gastronomic Brand

Dissertation for a degree of Candidate of Science


Timetable for today

Full timetable

CIBA 2024: Meeting of Art and Business at the New Stage of Alexandrinsky Theatre

On March 17, the New Stage of Alexandrinsky Theatre will hold CIBA—the conference about creative industries—for the fourth time. It is a joint project of HSE University-St Petersburg students and the New Stage. The central topic of this year is immersion in the nature of creativity and creative crises. Entry to the event is free but registration is required.

How HSE University-St Petersburg Spent 2023

The year is gradually wrapping up, which means it's high time to take stock and thank each other for our joint work. Learn about the brightest and most important events which happened at HSE University-St Petersburg this year from professors, academic supervisors and deans of the campus faculties. Happy New Year! May your year be filled with inspiration and energy for new achievements!

Double-Degree Tracks: How Students of HSE University-St Petersburg Can Get into Foreign Universities

At HSE University-St Petersburg, students of some programmes have the opportunity to get two diplomas after graduation: one from HSE and one from a foreign partner university. Find out which programmes offer double-degree tracks and which foreign universities are involved.

'Art Around Us': What 'Arts and Culture Management' Teaches Its Students

The English-taught Master's programme 'Arts and Culture Management' was designed for those who want to become successful in creative industries and are ready to create new projects, combining art and business. The programme partners are the State Hermitage Museum, the Alexandrinsky Theatre, the Fabergé Museum, 'Sevkabel Port' and others. Read the interview with Elena Zelenskaya, Academic Supervisor of the programme.

CIBA 2023: Talking Art and Business at the Alexandrinsky Theatre

On April 20, the conference 'CIBA: Creative Industries. Business. Art' took place. It was organised by students of the Master's programme 'Arts and Culture Management' in cooperation with the New Stage of the Alexandrinsky Theatre. The event was attended by 225 people, and the online broadcast on the VK social network had more than 230,000 views.

HSE University-St Petersburg Students Made up a Portrait of a Luxury Brands Consumer for Cartier

For more than six months, HSE University-St Petersburg students have been studying the attitude of young people aged from 18 to 24 toward luxury brands. Guided by the lecturers of the Master's programme 'Arts and Culture Management', eight Master's students and three Bachelor's students conducted three large stages of research on the young audience: in-depth interview, survey and experiment. The research resulted in the portrait of the potential luxury brands consumer among the youth. Read more about the research results.

'A Topic Which Inspires'

The journal Creativity and Innovation Management has published an article on how collaborations between art institutions, artists and commercial brands influence the consumer experience. The co-authors of the article—Alexandra Berezina, Evgeniya Druzhinina (graduates of the Master's programme 'Arts and Culture Management' at HSE University-St Petersburg), and Elena Zelenskaya (Associate Professor of the Department of Management)—share their impressions of working on the paper.

'I Feel the Urge to Continue My Studies'

In 2022 Kseniia Nicheuhina graduated from the Master's programme ‘International Business’. While studying, she and her course mates often managed the projects for major companies. Currently, the graduate works for HSE Centre for International Education and uses all the knowledge gained. We have talked to Kseniia about the admission to the university, Asian and African studies background and studying on the programme.

CIBA-2022: Creative Meeting of Art and Business

For the second time, the students of the Master's programme ‘Arts and Culture Management’ of HSE University-St Petersburg organised a massive event for representatives of creative industries on the New stage of Alexandrinsky Theatre. At CIBA, the experts with great experience in working with aesthetic intelligence discussed the ways to apply it for increasing business productivity.

CIBA-2022: New Stage of the Alexandrinsky Theatre, Aesthetic Intelligence, and Top Industry Speakers

On March 5, the New Stage of the Alexandrinsky Theatre will host the 'CIBA: Creative Industries. Business. Art' for the second time. This art event was created by students of the master's programme 'Arts and Culture Management'. The event will bring together prominent speakers (and one secret guest!) from the art industry, who will focus on the topic of aesthetic intelligence. The event has already been included in the Alexandrinsky Theatre’s repertoire and has been ranked among the top 5 events according to the Theatre.

ID Lab ONLINE Workshop

Elena Zelenskaya presented a new study "The efficiency of the performing arts: Evidence from data envelopment analysis for Russian theaters"