HSE University Projects and Students Shortlisted for International Eventiada Awards 2023

 

Founded in 2011, the Eventiada Awards is the largest international prize in the field of communications in Eastern Europe and Central Asia. This year, the award is being held for the 12^th time and will reward the best projects implemented by companies, corporations, and organisations.

The Eventiada Awards recognises companies that demonstrate the highest level of creativity, innovative approaches, significant results, and flawless implementation. The award focuses on the most relevant areas in the field of communications: ESG projects, marketing communications, corporate communications, personal achievements, and the contributions made by young people.

A shortlist for the award was recently published.

HSE University is represented in the following categories:

— ‘Best Brand-Building Project’ for ‘Always Online, Always in Touch: HSE Online on Social Media’

— ‘Best Project with the Youth as a Target Audience’ for the opening of the HSE University online campus

— ‘Student of the Year’ for Gleb Gorshenin, student of the HSE University School of Communications

— ‘Youth Team of the Year’ for КEYs team

— ‘Best Youth Project’ for events held in the anniversary year of the Russian Association of Communication Directors and Corporate Publishing

— ‘Best Youth Project in ESG’ for the concept of TMK corporate factory radio

— ‘Best Advertising Youth Project’ for the development of a communication strategy to maintain the S7 Airlines brand image during a period of geopolitical turbulence

— ‘Best Advertising Youth Project’ for an adaptation guide for first-year students in 2023/24

On May 23, 2023, HSE University launched its new, fifth campus under the HSE Online brand. The campus has become an extension of the university in the online environment and a single access portal to a large online educational space, which helps overcome boundaries and thus solve the problems that the university faces when spreading new knowledge and new technologies.

The online campus is a digital space that features various HSE University online courses, advanced training programmes, and online programmes independent of their city of creation. It is also a community in which each participant feels like a part of HSE University, regardless of their location. In the online campus, the university interacts with students in a schedule and format convenient for them, offering them the competencies and capabilities of teachers from the four traditional HSE University campuses in Moscow, St Petersburg, Nizhny Novgorod, and Perm. The hosts presented the HSE University online campus in a conference format in which they explained what the online campus would consist of and shared their expert views on modern online education—and even the phenomenon of metaverses. Some prototypes of a metaverse were also presented at the conference.

The winners will be announced on December 5 at 4 pm at a ceremony in the multimedia press centre of the Russia Today International Information Agency.

November 24, 2023