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Address: 28/11 Shabolovka Ulitsa, Building 2, room 2221
SPIN-RSCI: 1533-0388
ORCID: 0000-0002-4737-2333
ResearcherID: B-4190-2017
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V. A. Rebiazina
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Alexander V. Lebedev

  • Alexander V. Lebedev has been at HSE University since 2016.


  • 2019

    Doctoral programme
    Lomonosov Moscow State University

  • 2016

    Master's in Management
    HSE University, Marketing Communications, Diploma cum laude

  • 2009

    Degree in MBA - Master of Business Administration - Corporate management and corporate finances
    State University of Management, The Higher Business School

Continuing education / Professional retraining / Internships / Study abroad experience

2018 - Writing a Draft for Publication. (Certificate of professional development) 
National Research University Higher School of Economics

2018 - Marketing Semiotics. James Archer's Workshop  (Certificate)

2018 - Data Scientist with R (Certificate)
NRU Higher School of Economics / DataCamp

2017 - Advanced level of MS Excel (Certificate of professional development)
National Research University Higher School of Economics

2017 - Teach for HSE (Certificate of professional development) 
National Research University Higher School of Economics
2016 - Marketing Communications (Semester abroad, Germany)
             WFI - Ingolstadt School of Management  of  The Catholic University of Eichstätt-Ingolstadt                      (Wirtschaftswissenschaftliche Fakultät Ingolstadt)

2014 - Personnel management (Degree with distinction)
             Moscow's State Budgetary Educational Institution "Professional" (Postgraduate diploma)

2012 - Marketing, sales management and advertising (Degree with distinction)
             Plekhanov Russian University of Economics (Postgraduate diploma)

2009 - Finance management (Degree with distinction)
             Plekhanov Russian University of Economics (Postgraduate diploma)


Awards and Accomplishments

Best Teacher – 2020, 2018, 2017

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2017)

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2020/2021)

Courses (2019/2020)

Courses (2018/2019)

Courses (2017/2018)

Marketing (Minor; Graduate School of Business; 3, 4 module)Rus

Courses (2016/2017)

Marketing (Minor; Graduate School of Business; 3, 4 module)Rus

Effie Russia Awards
       National Judge of the Prestigious Award for Marketing and Advertising Achievements (Positive Change category) - 2019, 2020
Silver Mercury
      Judge of the Prestigious Festival for Creativity in Marketing Communications - 2020
Russian Managers Association:
      Speaker of the Committee on Marketing and Corporate Strategy - 2019
      Speaker of the Committee on Ecology and Environmental Protection - 2019
Russian Retail Week:
      Opening of the section "Environmental Initiatives in Retail" - 2019



  • 2019

    XX Апрельская международная научная конференция НИУ ВШЭ (Москва). Presentation: Методологические подходы к построению рейтинга устойчивого развития субъектов РФ и компаний Арктической зоны России

  • Environmental Knowledge and Policy Innovation between East and West. Lessons Learned and not? (Минск). Presentation: Arctic educational-scientific centres: Russian Universities approach

  • Современные подходы к обращению с отходами: zero-waste-модель для бизнеса (Москва). Presentation: Мировой опыт использования вторичных ресурсов
  • Поведенческая экономика в бизнесе и маркетинге (Москва). Presentation: Ритейлеры в тренде Nudge. Влияние на экологичное поведение потребителей и бизнес-выгоды.

  • 2018
    XXV Международная научная конференция студентов, аспирантов и молодых учёных «Ломоносов» (Москва). Presentation: Исследование влияния экологического фактора на современные маркетинговые тренды
  • Бизнес-Форум "Eco+номика: инновации в использовании ресурсов и новый стиль жизни" (Москва). Presentation: Экологическая ответственность и брендинг: современные тенденции и кейсы компаний
  • II молодежная международная конференция «Образование для устойчивого развития». Presentation: Экологические тренды в поведении потребителей
  • 11-я Ежегодная научная конференция "Бизнес. Исследования. Образование" (Москва). Presentation: Экологичность как фактор укрепления взаимоотношений с клиентами
  • Международная научная конференция "Современные тренды экологически устойчивого развития", посвящённая памяти академика Т.С. Хачатурова (Москва). Presentation: Анализ тренда на ограничения в использовании одноразовых пластиковых пакетов
  • 2017
    III Межвузовская научно-практическая конференция для бакалавров, магистрантов и аспирантов «Исследования медиа и коммуникаций: теории, практики, исследовательские перспективы» (Москва). Presentation: Исследование практики коммуникации российских компаний с инвестиционным сообществом (Investor Relations)
  • V Международная научно-практическая конференция «Маркетинг России», посвященная памяти А.П. Панкрухина (Москва). Presentation: Применение технологии дополненной реальности (AR) на российском потребительском рынке
  • 2012

    Бренд-менеджмент в XXI веке (Москва). Presentation: Личный бренд в бизнесе и политике

Employment history

2016- to present NRU Higher School of Economics (G2G, tertiary education),
                 Lecturer of Department of Company Marketing - Department of Marketing Communication 
2013-16 Plekhanov Russian University of Economics (B2G, postgraduate diploma), 
                Senior lecturer of marketing and advertising in the Further education system
2009-11 Pragmatic Express (B2B, office supplies), 
                National key account manager
2005-08 Gorod Sladostey (B2B, confectionery),
                Sales representative - Supervisor - Head of Sales - Sales Director

Rich experience in implementing projects, among customers: Moscow City Hall, Russian Youth Agency, ROLF, Henkel Rus, Sanofi-Aventis, Skolkovo School of Management, Expocentre, Invitro, Finam, Sochi-2014 Organizing committee, Wimm-Bill-Dann, MARS et al.


Timetable for today

Full timetable

‘Stolen Wheels’ to Serve the Good Turn for HSE

The results of the 'Steal the Wheel’ Competition have been decided. Entrants suggested implementing some useful practices at HSE that had proved their efficiency at other Russian or international universities, with the winners receiving their prizes at the beginning of December. The winning projects include new approaches to writing theses, organising space in classrooms, and submitting reports on academic trips.

Business and Management Faculty Team win Jaguar Game Changer Case Competition

619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.