Andrei Starkov
- Director:Graduate School of Business / Case Study Centre
- Associate Professor:Graduate School of Business / Department of Marketing
- Andrei Starkov has been at HSE University since 2021.
Education
- 2009
Doctoral programme
Saint Petersburg State University - 2006
Degree in Marketing
Saint Petersburg State University
Continuing education / Professional retraining / Internships / Study abroad experience
Master of Business Administration (MBA) • University of Cambridge/Judge Business School – Cambridge, UK (2019)
Professional Certificate in Marketing (Distinction)/Fulbright program • University of California – Berkeley, USA (2010)
International Exchange Program • Corvinus University – Budapest, Hungary (2005)
Courses (2022/2023)
- Innovative Business Models (Master’s programme; Graduate School of Business; 2 year, 1 module)Eng
- Innovative Business Models (Bachelor’s programme; Faculty of Management; 4 year, 1 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3 module)Rus
- Tactical Tools of Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Eng
- Past Courses
Courses (2021/2022)
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Project Seminar "Marketig Planning" (Bachelor’s programme; Graduate School of Business; 2 year, 3 module)Rus
- Tactical Tools of Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
Courses (2020/2021)
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Omni-channel customer relationship in the fashion industry. CRM for fashion (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Eng
Employment history
Interabang – Moscow, Russia
Consultant (2020 - now)
Skyscape – London, UK
Marketing Manager (2019)
Crocs Europe BV – London, UK
Marketing Manager, UK&Ireland (2015 — 2018)
Led all marketing in retail and wholesale channels, managed agencies (digital, PR, media, and social media). Executed global and regional digital campaigns achieving a Tier 1 market status in the EMEA region.
Crocs CIS – Moscow, Russia
Head of Marketing, Russia&CIS countries (2013 — 2015)
Responsible for market strategy development, adaptation, and execution and brand equity maintenance (brand guidelines and assets creation, marketing plans, in-house developed campaigns) for CIS region across retail, wholesale and e-commerce channels.
Marketing Manager, Russia (2012 — 2013)
Responsible for all marketing activities in Russia in all distribution channels with a focus on aligning the brand positioning and brand presence in the country with the global brand strategy.
L'Oréal – Moscow, Russia
DTP Program, Lancôme (2010 — 2011)
Publications4
- Book Волощук П. В., Дубовсков А. А., Климанов Д. Е., Кусраева О. А., Лебедев А. В., Муравский Д. В., Мондрус О. В., Плигин А. С., Ребязина В. А., Рожков А. Г., Старков А. Г. В поисках источников роста. Учебные кейсы на материалах российских компаний / Отв. ред.: В. А. Ребязина. М. : Альпина ПРО, 2022.
- Book Ребязина В. А., Шарко Е. Р., Березка С. М., Старков А. Г. Развитие электронной коммерции в России: влияние пандемии COVID-19. М. : Издательский дом НИУ ВШЭ, 2022.
- Chapter Ребязина В. А., Старков А. Г. Учебный кейс «Маркетплейс Ozon в борьбе за рынок электронной коммерции в России» // В кн.: В поисках источников роста. Учебные кейсы на материалах российских компаний / Отв. ред.: В. А. Ребязина. М. : Альпина ПРО, 2022. С. 45-80.
- Book Ребязина В. А., Шарко Е. Р., Березка С. М., Старков А. Г. Развитие электронной коммерции в России: влияние пандемии COVID-19 / Под общ. ред.: В. А. Ребязина. НИУ ВШЭ, 2021.
