Andrei Starkov

Associate Professor: HSE Graduate School of Business / Department of Marketing
Programme Academic Supervisor: B2C Business Management: Technology and Innovation

Andrei Starkov has been at HSE University since 2021.

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Education

2019

Master's in Business Administration
University of Cambridge

2009

Doctoral programme in Marketing
St Petersburg State University

2006

Degree in Marketing
St Petersburg State University

Continuing education / Professional retraining / Internships / Study abroad experience

Master of Business Administration (MBA) • University of Cambridge/Judge Business School – Cambridge, UK (2019)
Professional Certificate in Marketing (Distinction)/Fulbright program • University of California – Berkeley, USA (2010)
International Exchange Program • Corvinus University – Budapest, Hungary (2005)

Professional Interests

marketing e-commerce market

Awards and Accomplishments

Best Teacher — 2021–2025
Best Academic Supervisor in the category ‘Programme Teaching and Learning Quality’ — 2025
Best Academic Supervisor in the category ‘Student Recruitment’ — 2025
Best Academic Supervisor in the category ‘Student Satisfaction with Degree Programme Quality’ — 2025

Courses (2025/2026)

Consumer Marketing (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
Consumer Marketing (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Innovative Business Models (Mago-Lego; HSE Graduate School of Business; 1 module)Eng
Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
Introduction to Marketing Management (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Introduction to Marketing Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Mentor Seminar 'Retail Management' (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1-3 module)Rus
Mentor's Seminar (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1-3 module)Rus
Past Courses

Courses (2024/2025)

Branding (Bachelor’s programme; HSE Graduate School of Business field of study Management; 3 year, 4 module)Rus
Innovative Business Models (Mago-Lego; 1 module)Eng
Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
Introduction to Marketing Management (Mago-Lego; 1 module)Rus
Introduction to Marketing Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1 module)Rus
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Eng
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Marketing (Bachelor field of study Management; 1 year, 2 semester)Rus

Courses (2023/2024)

E-Commerce Skills (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 3 module)Rus
Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Eng
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 2 semester)Rus
Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 2 module)Eng

Courses (2022/2023)

Innovative Business Models (Bachelor’s programme; Faculty of Management field of study Management; 4 year, 1 module)Eng
Innovative Business Models (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Eng
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3 module)Rus
Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 2 module)Eng

Courses (2021/2022)

Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Project Seminar "Marketing Planning" (Bachelor’s programme; HSE Graduate School of Business field of study Management; 2 year, 3 module)Rus
Tactical Tools of Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 1, 2 module)Eng

Courses (2020/2021)

Marketing (Bachelor’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Omni-channel customer relationship in the fashion industry. CRM for fashion (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Eng

Timetable for today

Full timetable

Employment history

Interabang – Moscow, Russia
Consultant (2020 - now)

Skyscape – London, UK
Marketing Manager (2019)

Crocs Europe BV – London, UK
Marketing Manager, UK&Ireland (2015 — 2018)
Led all marketing in retail and wholesale channels, managed agencies (digital, PR, media, and social media). Executed global and regional digital campaigns achieving a Tier 1 market status in the EMEA region.

Crocs CIS – Moscow, Russia  
Head of Marketing, Russia&CIS countries (2013 — 2015)
Responsible for market strategy development, adaptation, and execution and brand equity maintenance (brand guidelines and assets creation, marketing plans, in-house developed campaigns) for CIS region across retail, wholesale and e-commerce channels.

Marketing Manager, Russia (2012 — 2013)
Responsible for all marketing activities in Russia in all distribution channels with a focus on aligning the brand positioning and brand presence in the country with the global brand strategy.

L'Oréal – Moscow, Russia
DTP Program, Lancôme (2010 — 2011)

Grants

Fulbright (2009)

Jun

2025

X5 and HSE Graduate School of Business to Support Talented Students

X5 Group has increased the number of student grants available for applicants to the HSE Graduate School of Business. Twenty-five talented candidates will receive partial tuition coverage for the master’s program “B2C Business Management: Technologн and Innovation” (formerly Retail Management). Applications for the grants open on June 20.

Mar

2025

X5 Group and HSE Graduate School of Business Launch Revamped Master's Programme

X5 Group and the HSE Graduate School of Business are relaunching their joint master's programme. Formerly known as the ‘Master's Programme in Retail Management,’ it has been renamed 'B2C Business Management: Technology and Innovation,' with a completely revised curriculum. Students will now focus on customer experience, emerging technologies, and management innovations—highly relevant competencies in today's business landscape.