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This programme trains specialists in sales management and end user services (retail, mobile retail, bank and insurance retail, FMCG sales). Students develop their cultural competence and their confidence in navigating the digital world, both of which are imperative to retail success in the experience economy. The programme involves collaborations with several leading companies, including Nielsen, X5 retail group, Ashan, Leroy Merlin, Lamoda and Yandex. Graduates are sought after by major international companies as specialists in marketing, operational management, logistics, finance and human resources.