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Marketing Management
Master’s Programme

Marketing Management

2 years
Full-time programme
Online programme
430 000 RUB/year
Tuition Fee in 2024
Russian government and HSE scholarships and tuition fee waivers not applicable
Instruction in Russian with some courses in English

What is the Master's Programme "Marketing Management" about?

This is a practice-oriented programme for marketing professionals seeking to rise to the next level. All lessons are fully implemented online - there is no need to stop your career.

The programme gives you the opportunity to build your own learning path and continue to learn what you personally need:

  • modern marketing concepts
  • digital skills
  • marketing technologies to improve business effectiveness

Who is the Marketing Management programme for?

The programme is created for specialists from Russia and foreign countries with experience in business, but not necessarily in marketing.

Our graduated students successfully continue their careers in leadership positions:

  • marketing manager/director
  • product manager/category manager/category leader
  • brand manager/director
  • analyst / head of department
  • customer service manager/director

Benefits of our master's degree

  • individual learning path
  • access to unique content and an updated library of online courses
  • online format gives our students the ability to study at a convenient pace from any place in the world
  •  engagement with leading teachers in marketing at the HSE and industry experts

Career opportunities

Our graduated students build their careers in various areas of marketing and management:

  • marketing planning
  • creation and management of brands and brand portfolios
  • search and evaluation of new market opportunities for launching new products
  • formation of marketing strategies that contribute to increasing the shareholder value of companies
  • development of marketing strategies in international markets
  • customer relationship management
  • marketing automation and implementation of consumer experience management technologies
  • omnichannel sales management

Why this programme?

  • The programme is focused on practice and designed specially for marketing professionals who want to take their skills to the next level. 
  • You do not need to put your career on pause — the programme is online.
  • You can choose your own academic trajectory and continue studying what you personally need as a professional. 
  • The best HSE professors of marketing and leading industry experts teach in this programme.
  • You will have access to original content and a constantly updated course library.


Till December 20, 2023 HSE students will have an opportunity to assess the quality of their teachers’ work.
December 01, 2023
GSB students and trainees of further education programmes at the HSE Graduate School of Business now have a modern and comfortable space for work and creativity. Alfa-Bank opened an IT space at GSB — Alfa Space — a co-working for project and business communication. The opening ceremony was attended by Alfa-Bank's Chief Executive Officer Vladimir Verkhoshinsky and a team of the bank's top managers.
November 08, 2023
Till October 24, 2023 HSE students will have an opportunity to assess the quality of their teachers’ work.
October 05, 2023
Kristina Rizvanova from Astana, Kazakhstan, is currently in her second and final year of the master's programme in Marketing Management—the first online master’s programme in this field at HSE University. Kristina spoke to the HSE News Service about preparing for the entrance exams, the wonders of online learning, and the importance of broadening one’s personal and professional horizons.
July 06, 2023
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