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Master's Programme in International Sports Management and Marketing
International Sports Management and Marketing
This programme is designed for a new generation of sports managers, capable of making effective managerial decisions and organizing the activities of organizations in the sports industry, in line with international best practices. Students will master not only the modern theory and practice of sports management but also the fundamentals of international and Russian sporting law, the specifics of marketing and financial management and the rules around establishing communication in the sporting world. Lectures, workshops and tutorials will be facilitated by leading international specialists in the field of sports management in collaboration with the BRICS Council of Exercise and Sports Science and Ethnosport World Society.
The programme is being run jointly with the Higher School of Marketing and Business Development at HSE.
On March 5, leaders and professionals of the sports industry met at HSE University for a conference about the football industry, its economic potential, and education. At the conference, Russian Minister of Sports Oleg Matytsin and Alexei Sorokin, general director of the organizing committee for EURO 2020 in St. Petersburg, announced that despite the current coronavirus pandemic, the 2020 UEFA European Football Championship will run as scheduled. Stanislav Cherchesov, Head Coach of the Russian National Team, discussed how the team will prepare for the tournament, and HSE Rector Yaroslav Kuzminov gave remarks regarding the economic potential of Russia’s sports industry.
Moscow has hosted the second International Conference on the Economics of Football, organized by HSE, the New Economic School, and the Centre for Strategic Development. One of the most topical discussions at the conference was the impact of the 2018 World Cup on the development of the Russian regions, the sporting industry, and the economy as a whole.
What is required of modern sports managers and how do digital technologies influence its development? These issues were discussed by participants at the international conference ‘Sport and the Future’ organized by HSE, International Centre for Sports Studies (CIES), FIFA Master Alumni Association (FMA), and the Football Union of Russia (FUR).