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Master's Programme in International Sports Management and Marketing
International Sports Management and Marketing
This programme is designed for a new generation of sports managers, capable of making effective managerial decisions and organizing the activities of organizations in the sports industry, in line with international best practices. Students will master not only the modern theory and practice of sports management but also the fundamentals of international and Russian sporting law, the specifics of marketing and financial management and the rules around establishing communication in the sporting world. Lectures, workshops and tutorials will be facilitated by leading international specialists in the field of sports management in collaboration with the BRICS Council of Exercise and Sports Science and Ethnosport World Society.
The programme is being run jointly with the Higher School of Marketing and Business Development at HSE.
At the 7th International Research and Practical Conference ‘Sports Management in the Face of Uncertainty’, organized by HSE University, industry and government representatives discussed the impact of the pandemic on the sports industry, its future, and the problem of doping.
HSE University and the Football Union of Russia (FUR)have agreed to conduct joint scientific and technological research and events. The Memorandum of Cooperation and Collaboration was signed by HSE Rector Yaroslav Kuzminov and FUR Head Alexander Alaev. One of the most urgent projects will be the development of a system for appointing referees to matches.
HSE became the leader of this ranking for the first time, outperforming Moscow State University, the Moscow Institute of Physics and Technology, and other Russian universities. Universities were assessed on the basis of three indicators, Quality of Education, Quality of Graduates and the ‘Forbes Factor’.
On March 5, leaders and professionals of the sports industry met at HSE University for a conference about the football industry, its economic potential, and education. At the conference, Russian Minister of Sports Oleg Matytsin and Alexei Sorokin, general director of the organizing committee for EURO 2020 in St. Petersburg, announced that despite the current coronavirus pandemic, the 2020 UEFA European Football Championship will run as scheduled. Stanislav Cherchesov, Head Coach of the Russian National Team, discussed how the team will prepare for the tournament, and HSE Rector Yaroslav Kuzminov gave remarks regarding the economic potential of Russia’s sports industry.
Moscow has hosted the second International Conference on the Economics of Football, organized by HSE, the New Economic School, and the Centre for Strategic Development. One of the most topical discussions at the conference was the impact of the 2018 World Cup on the development of the Russian regions, the sporting industry, and the economy as a whole.
What is required of modern sports managers and how do digital technologies influence its development? These issues were discussed by participants at the international conference ‘Sport and the Future’ organized by HSE, International Centre for Sports Studies (CIES), FIFA Master Alumni Association (FMA), and the Football Union of Russia (FUR).