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Master’s Programme 'Marketing: Digital Technologies and Marketing Communications'
Marketing: Digital Technology and Marketing Communications
New programme. First intake in 2020.
The Master’s programme “Marketing: Digital Technologies and Marketing Communications” introduces students to the latest conceptual approaches and best practices in marketing and communications management. Throughout the programme, students utilize the hands-on approach and applied knowledge gained to master the marketing technologies needed to facilitate companies’ business operations and promote brands in an ever-evolving digital world.
The programme incorporates the latest developments in the industry: digitalization, globalization, the use of big data, social media and meta-skills, artificial intelligence.
This year, the Master’s Programme ‘Strategic Management in Logistics’, offered by the HSE Graduate School of Business, ranked 34th in the Supply Chain Management Programme ranking, a new addition to the QS Business Masters Rankings. This is the fifth HSE programme to be included the QS Business Rankings. Four others have ranked among the top 100 for several years now.
Any student or 2020 graduate of a Russian or international university is eligible to take part in the Student Research Paper Competition. Papers can be submitted from September 1 to October 15. The competition has been held at HSE University since 2003.
On September 1, 2020, Graduate School of Business was launched. This university business school has been created through the reorganization and integration of 11 University subdivisions of HSE University.
HSE University continues to climb the Moscow international university ranking, The Three University Missions (MosIUR), this year taking 120th place. The ranking became the most representative in the world this year – for the first time, the number of ranked universities reached 1,500.
HSE University alumni working in economics and finance, earn an average of 115,000 rubles a month in their first five years of work after graduation. This is the second best result among universities, according to data from the Superjob job search website.
All full degree programmes, implemented at four HSE University campuses, received state accreditation for the next six years. The positive conclusions of experts and representatives of expert organizations have been published on the Rosobrnadzor website.
HSE Graduate School of Business will open on September 1 of this year. The Academic Council decided on the School’s creation within the framework of HSE University’s 2030 Development Programme, which aims at enhancing the University’s global competitiveness.