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Master’s Programme 'Marketing: Digital Technologies and Marketing Communications'
Marketing: Digital Technology and Marketing Communications
The Master’s programme “Marketing: Digital Technologies and Marketing Communications” introduces students to the latest conceptual approaches and best practices in marketing and communications management. Throughout the programme, students utilize the hands-on approach and applied knowledge gained to master the marketing technologies needed to facilitate companies’ business operations and promote brands in an ever-evolving digital world.
The programme incorporates the latest developments in the industry: digitalization, globalization, the use of big data, social media and meta-skills, artificial intelligence.
The signing of a bilateral agreement with the Estonian Business School has resulted in a new student exchange program for GSB Bachelor and Master students. The Estonian Business School, or EBS, became the first partner of the HSE Graduate School of Business in Eastern Europe.
Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.
Future Tech, an interuniversity case championship organized by the Moscow City Innovation Agency, has announced its results. 32 university teams from eight Russian cities participated in the competition. The awarding ceremony took place at the Digital Business Space on Pokrovka.