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Master’s Programme 'Marketing: Digital Technologies and Marketing Communications'
Marketing: Digital Technology and Marketing Communications
The Master’s programme “Marketing: Digital Technologies and Marketing Communications” introduces students to the latest conceptual approaches and best practices in marketing and communications management. Throughout the programme, students utilize the hands-on approach and applied knowledge gained to master the marketing technologies needed to facilitate companies’ business operations and promote brands in an ever-evolving digital world.
The programme incorporates the latest developments in the industry: digitalization, globalization, the use of big data, social media and meta-skills, artificial intelligence.
For the second year in a row, five HSE University master’s programmes have appeared in the QS Business Masters ranking. Moreover, the programmes in International Business and Financial Economics have improved their positions in the Top 100 of the ranking.
The annual HSE Student Research Paper Competition (SRPC) helps young researchers try their hand in a real academic competition, where leading experts and professionals from HSE University assess their research papers. This year, participation will be open from September 1 to October 15.
On May 20, first-year master’s students in the Marketing: Digital Technologies and Marketing Communications programme defended their projects. The event was the final stage of the first joint project between Effie Russia and theHSE Graduate School of Business (GSB). The students tackled cases involving social and environmental problems.
HSE University is renting a 27-storey block of a new apartment complex, Level Amurskaya, located in the Golyanovo District of Moscow. Only university students will be accommodated in the building, and they will have their choice of renting a single studio or a shared apartment. This agreement is another step towards HSE's transition to a service model for accommodating nonresident and foreign students as part of the University Development Program until 2030.
More than 600 students attended the Spring Career Week organized by HSE Graduate School of Business. Representatives of 12 major companies held themed webinars for students on the transformation of HR practices and career prospects in various industries, from FMCG and telecommunications to logistics and consulting. Read more about what the students learned from the professionals and why the career week was memorable in this material of portal’s news service.