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Master’s Programme 'Marketing: Digital Technologies and Marketing Communications'
Marketing: Digital Technology and Marketing Communications
New programme. First intake in 2020.
The Master’s programme “Marketing: Digital Technologies and Marketing Communications” introduces students to the latest conceptual approaches and best practices in marketing and communications management. Throughout the programme, students utilize the hands-on approach and applied knowledge gained to master the marketing technologies needed to facilitate companies’ business operations and promote brands in an ever-evolving digital world.
The programme incorporates the latest developments in the industry: digitalization, globalization, the use of big data, social media and meta-skills, artificial intelligence.
The HSE Business Incubator took 1st place in the 2019-2020 UBI Global World Ranking of University-Linked Business Accelerators. An awards ceremony for the top ranked institutions was held at the World Incubation Summit in Doha, Qatar on November 6.