Videos and webinars

06/04/2023 there was a lecture by the online master's programme "Marketing Management" of the HSE. This lecture was devoted to pricing - one of the most powerful tools that directly affect on business progress.

During the lecture “Price formation: New Ideas for the New Century”, Tenured Professor, Professor of Marketing Department Igor V. Lipsits spoke about the options for modern pricing tactics, why it is important to adhere to them, and gave examples of the effective use of these tactics.

In the second part of the event Elena K. Panteleeva (Academic Supervisor of the Master’s Programme Marketing Managment, Associate Professor of Marketing Department) had a speech. She introduced the participants of the webinar to the features of the Marketing Management programme and the process of it entering.

01/02/2023 the online master's programme "Marketing Management" has began accepting documents, and on the same day the first webinar for prospective students was held.

At the webinar, Academic supervisor of the Programme Elena K. Panteleeva (Academic Supervisor of the Master’s Programme Marketing Managment, Associate Professor of Marketing Department) and Tenured Professor, Professor of Marketing Department Igor V. Lipsits discussed the extremely important topic of adoption data-driven marketing decisions: "MODERN MARKETING: FROM INTUITION TO DATA-BASED MANAGEMENT".

The second part of the webinar was devoted to the programme, its structure, features of education and admission, and prospective students were able to ask questions to the academic supervisor.

03/08/2022 a meeting was held with the Academic Supervisor of the Online Master's Programme "Marketing Management" Panteleeva Elena K. (Associate Professor of Marketing Department), where she introduced the future teachers of the programme, spoke about the features of studying, admission to the programme and answered the questions of prospective students!