About the Programme
The key aim of the programme is to train modern market analysts who will be able to combine basic theoretical knowledge in economic theory and economic sociology received during their undergraduate programme with modern methods of data collection and analysis and practical marketing skills. Hence, this master’s course combines theoretical, methodological and applied training, gives the students some space for academic development and most importantly, opens opportunities for employment in the applied research market.
The uniqueness of this programme and its difference from traditional marketing programmes is related to training in the in-depth study of social aspects of market operations. Such social analysis of markets, in addition to the study of the basic characteristics of demand and supply in terms of price, volume and structure of the sold goods, involves an in-depth study of the following aspects of market operations:
- Motives and models of the behaviour of key market participants;
- Organizational and inter-organizational market structures, including business networks and strategic alliances;
- Formal and informal institutions which regulate the behavior of market participants;
- Socio-cultural parameters which form the images of markets and their participants;
- Power relations between market participants and governmental bodies.
Most of the Programme graduates are employed in commercial companies in positions related to marketing research, advertising, PR or HR management.
Some of the highest-achieving graduates enter postgraduate aspirantura programmes and choose teaching and research work at the HSE.
A graduate will have developed analytical competencies and be able to apply them to the analysis of consumer and financial markets, labour and social sphere markets.
A graduate will have mastered modern qualitative and quantitative methods of sociological and marketing analysis.
A graduate will have mastered the skills of project work, including the organization and implementation of group projects with various types of participants.