Tatyana A. Komissarova
- Professor:Graduate School of Business / Department of Marketing
- Laboratory Head:Graduate School of Business / Laboratory for Customer Experience Management
- Tatyana A. Komissarova has been at HSE University since 2005.
Education and Degrees
- 1994
Degree
Plekhanov Russian University of Economics - 1985
Candidate of Sciences* (PhD) in Occupational Psychology, Engineering Psychology, Ergonomics
Institute of Psychology of the Academy of Sciences of the USSR - 1978
Degree
Lomonosov Moscow State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Publications4
- Article Tatiana A.Komissarova, Andreas F .. The Impact of Market Reforms and Economic Conditions on marketing in Russia // International Studies of Management & Organization. 2012. Vol. 41. No. 4. P. 51-64.
- Article Комиссарова Т. А. Российские компании предпочитают расти, а неразвивать бизнес // Маркетинг в России и за рубежом. 2012. № 6. С. 102.
- Article Комиссарова Т. А. Сообщество «обгоняет» умных или использование виртуальных сообществ по законам социальной психологии // Интернет-маркетинг. 2012. Т. 72. № 6. С. 374-380.
- Article Комиссарова Т. А. Маркетинг и маркетинг инноваций // Маркетинг и маркетинговые исследования. 2011. Т. 95. № 5. С. 348-353.
Marketing Experts Will Be Without Work if They Do Not Learn New Technologies
By 2025, a significant number of marketing experts will lose their jobs to computer programmes that can perform their jobs for them. But those who learn to work with big data and use neurosemantic and social techonology will be able to survive, says Tatyana Komissarova, Dean of HSE’s Higher School of Marketing and Business Development.
Two Programmes of Higher School of Marketing and Business Development Acknowledged in Europe
Two continuing education programmes at the HSE, ‘Marketing for Professionals’ and ‘Master in Marketing’, have been accredited by the European Marketing Confederation. Now, graduates can take additional exams and receive certificates recognized by European companies, including those operating in Russia.
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lectures will be given by HSE instructors by the end of August at the open area of the Pioner summer movie theatre in Gorky Park.