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Address: St. Petersburg, 123A Nabereshnaya Kanala Griboedova , room 502
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Magdalena Alejandra Gaete Sepulveda

  • Magdalena Alejandra Gaete Sepulveda has been at HSE University since 2019.


  • Head of the Laboratory for Reputation Management in Education Проектно-учебная лаборатория «Управление репутацией в образовании» (https://spb.hse.ru/soc/reputationlab/)
  • Responsible for research on the reputation and management of universities. Including social mission of universities and Project Service Learning.
  • Supervisor of research projects with students on topics related to universities' reputation, student housing, the third mission of universities, sustainable development of universities, university services, museum reputation. 
  • Pieces of training and long-life learning education related to the reputation of universities and other areas related to university management.


  • 2006

    Pontifical University of the Holy Cross

  • 1999

    Viña del Mar University

  • Education

    Jan 2020 – Sep 2023 Universidad UIC Barcelona, Испания.

    Ph.D. in Education, Communication and Humanities

    Sept. 2003 –July 2006 Pontificia Università della Santa Croce. Roma. Italia.

    Bachelor of Liberal Arts. Specialization in Humanities, Philosophy and Theology.

    March 1993 – Dec. 1998 Universidad de Viña del Mar. Chile.

    Degree in Social Media Communication

Employment history

2014 - present

University of Navarra (www.unav.edu), Spain.

Faculty member at the Center for University Governance and Reputation.

Representative in Russia for international relations.

2019 - present

Higher School of Economics, Saint-Petersburg (www.hse.ru), Russia.

Head of the Laboratory for Reputation Management in Education.

2010 - 2018

Foundation Volga (www.fondvolga.ru), Russia.

Project Director. Organization of contests, concerts, different activities for children, students, and family. Projects outline and development.

The head of the "Give joy" project, responsible for the Foundation's projects for volunteer development, and the fund's work with people who have fallen into difficult life circumstances.

Co-author of the Collection of Lectures on Work with Children of the Volunteer Center "The Capital of Mercy", issued in cooperation with the Department of Labor and Social Protection of the Population of Moscow, thanks to a grant from the Moscow City Public Relations Committee in 2016. www.capital-mercy.ru/d/1341260/d/broshyura_132_polosy_a5_44veb.pdf

2009 – 2014

RUFEPA TECNOAGRO Greenhouses. (www.rufepa.com), Spain.

Representative in Russia. Acquisition of technical knowledge. Experience in negotiation, participation in fairs and exhibitions, communication with clients and partners, deep knowledge of the business environment in the area of the CIS countries.


Gabriela Mistral University (www.ugm.cl), Chile

Professor Theology at the Philosophy Faculty.

2001 - 2003

“Instituto Libertad y Desarrollo” (www.lyd.org), Сhile.

Researcher of the Political Program. Data Analysis of Media

Editor of the web page www.lyd.org. Worked with senior professionals and Ministers.


Continuing education / Professional retraining / Internships / Study abroad experience


Duke University, Impact Measurement & Management for the SDGs
an online non-credit course authorized by Duke University and offered through Coursera, taught by Cathy Clark, Faculty Director, CASE at Duke University. (October-November)


Universidad de Navarra, research internship Center for University Governance and Reputation  (August-September)

Introducción to Academic Writing, 24 hours
Academic Writing Center. HSE University 

Universidad de Navarra, research internship Center for University Governance and Reputation  (January)


Universidad de Navarra, research internship Center for University Governance and Reputation  (September-October)

The World 100 Reputation Network. Churchill College, Cambridge, UK
Training Certificate "World 100 Academy 2018". (May)

Courses (2023/2024)

Project Seminar (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 1 year, 2 module)Eng


Other Publications

Обучение служением через проектно-прикладную деятельность Методические рекомендации

Anistratenko, O., Gaete, M., Maleva, U., & Sidlina, L. (2022). Каталог проектов Студентов - участников проекта по развитию интеллетуального волонтерства.

Gaete, M. (2022). Sustainable development in the design of master’s programs. Project-based learning as a way of professional development. In Алтай-Азия 2022: Евразийское образовательное пространство - новые вызовы и лучшие практики : Сборник материалов V Международного образовательного форума (pp. 108–116). Altai State University. https://www.elibrary.ru/item.asp?id=49962005

Gaete, M., Kim, M., Masich, V., Kulbaeva, A., Nikolskaya, A., & Skopina, A. (2021). Методическое пособие по работе волонтёров (УДК 364.04). Грифон.


Presidential Grants Foundation: Development of Social-oriented Intellectual Volunteering and Social Entrepreneurship in Universities.

The project aims to develop and implement modules of applied project-based learning at the Moscow and St. Petersburg campuses of the Higher School of Economics and five regional universities. These modules will help university students enhance their social competencies through engagement in social entrepreneurship activities, including "Project-based Service Learning." The pilot phase of the project was launched at the campuses of the National Research University Higher School of Economics in Moscow and St. Petersburg.

Big Projects. Interdisciplinary scientific research. Applied Ethics.

Performer on the "Business Ethics" track

Project. "Tools of business ethics management: measurement of ethics and social responsibility of the company, ethics training in the company and mechanism of self-regulation of ethics on the market" (leader Storchevoy Maxim Anatolievich).

The adoption of ethical norms in economic activity is a condition of its sustainability, efficiency, and public approval. Business ethics is the most demanded field of ethical research and practical development; this project is planned to be self-supporting. Applied directions of the project: 1) development of ethics in Russian companies through the development and promotion of training courses and pieces of training for employees and managers, integration of ethical norms into the corporate culture of companies, 2) prevention of unethical behavior on the market through various self-regulation projects (associations, professional communities, codes, etc.).


Timetable for today

Full timetable

Service Learning, Cybersport, and Worldview: HSE University at the World Youth Festival

The World Youth Festival held in the Sirius Federal Territory closed on March 6. A substantial team from HSE University was actively involved in the event. Here are some of the key projects and discussions at the WYF involving participants from HSE University.

XIV International Conference on Higher Education Took Place at HSE University

This year’s conference topic was ‘Student Experience at a Modern University: from an Enrollee to a Graduate’. Over the three days, researchers from Russia and other countries discussed the individual and institutional factors that determine students' educational experience, the impact of this experience on educational performance, and its influence on labour market success. The conference took place from October 25–27 and featured over 90 presentations.

‘Students Start Seeing the Connection between the Knowledge They Gain and Real Life’

From next year, students of the Bachelor's programme 'Political Science and World Politics' will be able to develop their project skills in a specialised seminar and a course of projects based on a 'project service learning' method. Magdalena Gaete, Head of the Laboratory for Reputation Management in Education (RepLab), will deliver the project seminar and coordinate projects. We talked to Prof. Gaete about what students should expect from the programme and why participation in projects is useful.

RepLab Launches “Education through Project-Based and Applied Activities. Guidelines for Universities”

This material is prepared by the Laboratory for Reputation Management in Education in collaboration with Social Investment and Innovation Agency (autonomous non-profit organization) as a part of “Developing intellectual volunteering in social responsibility & entrepreneurship of universities” project. This project received support of the Presidential Grants Foundation.

Interview with Magdalena Gaete, An Expert in University Management and Reputation

About reputation management, different academic cultures and building successful careers.

Academic Workers of the World, Unite! How to Internationalize Research in the Digital Era

What has been the impact of the pandemic on the international relations of universities? Who should manage the internationalization of research at universities? Can a local university influence the global academic agenda? Participants of the round table ‘Internationalization of Research in Digital Reality’, which took place on March 30, sought to answer these and other questions. The event was organized byHSE University - St. Petersburg.