Развитие предпринимательских навыков

2020/2021

Статус: Дисциплина общефакультетского пула

Кто читает: Международный институт экономики и финансов

Где читается: Международный институт экономики и финансов

Когда читается: 3, 4 модуль

Преподаватели: Сергеев Иван Борисович

Язык: русский

Кредиты: 3

Контактные часы: 32

Полная версия программы учебной дисциплины

Аннотация

Principles of Entrepreneurship is an optional course for ICEF students.It’s implied that the students havebasic knowledge of accounting. The course provides a consistent analysis of every stage of business development from idea to management of the growing company.The course develops both theoretical and practical frameworks to comprehensive understanding of major principles of creating and running startups.The course is focused on practical experience of local and international startups.The course is recommended for students pursuing career inown business or striving formore knowledge in the fieldof business development.The course is taught in Russian and English.

Цель освоения дисциплины

Introduce students in comprehensive and interesting way to the key stages of creation and development of business
Enable students to get a good knowledge about issues and opportunities arising in the course of implementation of own business ideas

Планируемые результаты обучения

select new ideas for business as well as startups
evaluate and improve the products in start-ups
analyse business models and implement different approaches to monetisation
create their own road maps to start and run their business
select an appropriate approach to distribution and promotion of the products
understand key aspects of marketing and management tools for promotion and distribution
use elaborated approach to hiring of the team
use and implement key principles in management of the team
understand how mission and business values function
present their ideas/products/business to the investors
understand key conditions and consequences related to term sheet and key charted documents

Содержание учебной дисциплины

Introduction to entrepreneurship
Comparative analysis of career in own business and career in corporation Characteristics of entrepreneurs Native and international prominent entrepreneurs Types of startups from the perspective of growth and industry. Current trends. Success cases and statistics of startups
Ideas and opportunities
Market analysis and estimation of potential demand Analysis of potential competitors Approaches to testing ideas and products. Testing of hypotheses. Creation of MVP (Minimum viable product) Strategy of product development
Business model
Description of business model Comparative analysis of the current business models in the respective market Analysis of options for monetization Marketing of the product
Mission. Values. Corporate Culture
Definition and implication of mission, values and goals of the company Best practices of development and implementation of business values in international and local companies How introduction of mission and business values effect efficiency and achievements of the company
Hiring. Team management
Key principles of team building Responsibility assignment. Hiring on the basis of assessment approach Best practices of employee motivation scheme Conflicts between founders
Financial model
Revenue and expense structure Principles of revenue and expense forecast. Assumptions. Key metrics. Drivers of the growth. Analysis of the growth scenarios Determination and estimation of the financial goals
Investor search. Pitching an idea or project to investors
Types of investors. Selection of the most appropriate investor The process of investor search Structure of the investor presentation Key requirements for investor presentation
Financing the project
Financial instruments available for startups in the international and local markets Terms and conditions required by investors from founders and their startups Analysis of ownership structure of startups

Элементы контроля

active participation
final test

Промежуточная аттестация

Промежуточная аттестация (4 модуль)
0.3 * active participation + 0.7 * final test

Программа дисциплины