Магистратура
2021/2022
Управление инновациями и развитием бизнеса
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Международный бизнес /Master in International Business)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 3, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Рождественский Игорь Всеволодович
Прогр. обучения:
Международный бизнес
Язык:
английский
Кредиты:
6
Контактные часы:
48
Course Syllabus
Abstract
The course explores the nature of innovation activities and crucial aspects of business development. It demonstrates how market competition can be understood as a process of entrepreneurial discovery where the permanent search for competitive advantages leads to innovation and growth. It discusses how entrepreneurs can create a culture of innovation in their organizations, how they can facilitate organizational changes and how to design a successful competitive strategy based on innovation and technological advancements. The course also pays attention to such issues as institutional, organizational and technological settings for successful innovation, as well as strategies for business internationalization and sustainable development.
Learning Objectives
- acquaintance with fundamentals of Management of Innovation and studying its toolkit
Expected Learning Outcomes
- Defining innovation-related strategic decisions within organizations
- Defining types and patterns of innovation
- Developing the path of co-operation for innovation-based projects
- Evaluation of innovation-based projects
- Managing the processes of new product development
- Search of the sources of innovation and ideas generatin
Course Contents
- The concept of innovation. Types and characteristics of innovation
- Innovation in economy. Market adoption and diffusion
- Innovation management within the firm. Innovation strategy
- Innovation-based projects evaluation
- Sources of financing for innovation-based projects. Project management
- Innovative co-operation. The government support for innovation
Interim Assessment
- 2021/2022 4th module0.28 * Homework project + 0.28 * Quizzes + 0.14 * Students’ activities at tutorials + 0.3 * Exam
Bibliography
Recommended Core Bibliography
- Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
Recommended Additional Bibliography
- Cooper, R. G., & Edgett, S. J. (2008). Maximizing Productivity in Product Innovation. Research Technology Management, 51(2), 47–58. https://doi.org/10.1080/08956308.2008.11657495
- Cooper, R. G., & Kleinschmidt, E. J. (2007). Winning Businesses in Product Development: The Critical Success Factors. Research Technology Management, 50(3), 52–66. https://doi.org/10.1080/08956308.2007.11657441
- Shlomo Maital, & D. V. R. Seshadri. (2012). Innovation Management : Strategies, Concepts and Tools for Growth and Profit. Sage Publications Pvt. Ltd.