Особенности стратегий входа международных продовольственных ритейлеров на рынок Соединённых Штатов Америки, на примере Лидл и Алди

The first Chapter is illustrating what kinds of entry strategies are existing theoretically, which entry strategies are being used by international food retailers to enter new markets and what entry strategies are being used by international food retails to be able to enter the US market. In addition, general factors that can influence the choice of the entry strategy are also examined. Thereafter, on a theoretic basis, the specific features of market entry strategies for food retailers into the us market are examined. Finally, the country-specific timing strategies are examined on a theory basis. Chapter 2 analyzes the concepts of Aldi and Lidl and their previous entry strategies into new markets and the entry strategies used for the US-market. In addition, the entry strategies of Aldi and Lidl are described as well as possible specific features. Chapter 3 analyses whether the theory from the first chapter coincides with the practical cases from the chapter 2. Furthermore, it analyses whether there are certain specific features in the US market that influences the choice of entry. Moreover, in the third chapter are the different entry strategies of international food retailers into the US market compared. This master thesis contains in total of 3 chapter, starting additionally with an introduction, conclusion and in the end a bibliography. (Blaser, 2017) For the research purpose there will be used mainly primary data and secondary data. Furthermore, this master thesis will be conducted on the deductive method, the reason is the limited time and given size of the master thesis. For the research purpose there will be used mainly primary data and secondary data. Furthermore, this master thesis will be conducted on the deductive method, the reason is the limited time und given size of the master thesis.