Courses
Bachelor
2025/2026
Marketing Communications
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2025/2026
Marketing Communications and Promotion Channels in the Digital Environment
Type:
Elective course (Digital Product Management)
Delivered by:
Department of Marketing
When:
2 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Mago-Lego
Delivered by:
Film Institute
When:
2, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
6
Contact hours:
60
Master
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Elective course (Film Production)
Delivered by:
Film Institute
When:
2 year, 2, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
6
Contact hours:
60
Bachelor
2025/2026
Marketing, Distribution and PR in the Film Industry
Type:
Elective course (Film and Television Production)
Delivered by:
Film Institute
When:
4 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
5
Contact hours:
60
Bachelor
2025/2026
Marketing, Distribution and PR in the Film Industry
Type:
Compulsory course (Film and Television Production)
Delivered by:
Film Institute
When:
3 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
80
Bachelor
2025/2026
Marketing for IT
Type:
Elective course (Media Communications)
Delivered by:
Institute of Media
When:
4 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
2025/2026
Marketing in a digital environment
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 module
Open to:
students of one campus
Instructors:
Dmitrii Eremenko
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2025/2026
Marketing in a digital environment
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 1 module
Open to:
students of one campus
Instructors:
Dmitrii Eremenko
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2025/2026
Marketing in Creative Industries
Type:
Elective course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
2 year, 1, 2 module
Online hours:
44
Open to:
students of one campus
Instructors:
Бровкина Елена Евгеньевна
Language:
Russian
ECTS credits:
6
Contact hours:
56
2025/2026
Marketing in Creative Industries
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
1, 2 module
Online hours:
44
Open to:
students of one campus
Instructors:
Бровкина Елена Евгеньевна
Language:
Russian
ECTS credits:
6
Contact hours:
56
Bachelor
2025/2026
Marketing in Ecom Channels
Type:
Elective course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 2 module
Open to:
students of one campus
Instructors:
Zhanna Musatova
Language:
Russian
ECTS credits:
3
Contact hours:
30
Master
2025/2026
Marketing in Education
Type:
Elective course (Management in Higher Education)
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
2025/2026
Marketing in Education
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
Contact hours:
42
2025/2026
Marketing in the Digital Age
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing in the Digital Age
Type:
Compulsory course (Master in International Management)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing Management
Type:
Elective course (Management in Higher Education)
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Online hours:
40
Open to:
students of all HSE University campuses
Instructors:
Pavel Serebrennikov
Language:
Russian
ECTS credits:
3
Contact hours:
6
2025/2026
Marketing Management
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
3 module
Online hours:
40
Open to:
students of all HSE University campuses
Instructors:
Pavel Serebrennikov
Language:
Russian
ECTS credits:
3
Contact hours:
6
2025/2026
Marketing Management and Company Strategy. Advanced
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Open to:
students of one campus
Instructors:
Sergey Mkhitaryan
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing Management and Company Strategy. Advanced
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 1, 2 module
Open to:
students of one campus
Instructors:
Sergey Mkhitaryan
Language:
Russian
ECTS credits:
6