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Master’s Programme 'Digital Communications and Product Analytics'
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Master’s Programme 'Digital Communications and Product Analytics'

International Admissions
Academic Content Supervisor
Evgeny Kozhemyakin
Academic Supervisor
Elena Gryzunova
Track Supervisor
Сафонова Марина Эдуардовна
Manager
Anastasiya Subbocheva

Industry expert

Nester (Nesterenko), Roman

109028 Moscow, 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1

Phone:
+7(495) 772-9590 доп. 22960
E-mail:
egryzunova@hse.ru
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Courses

2021 – 2022
2022 – 2023
2023 – 2024
2024 – 2025
2025 – 2026
2026 – 2027
  • 1 курс 1 модуль - 5 курс 5 модуль
Language
Russian
English
Course type
Track
Students` selection
Instructors
 
Courses:AlphabeticallyBy course type
Automation of Customer Loyalty Management
Elective
Russian
Data Analysis for Communication Campaign Planning and Performance Evaluation
Compulsory
Russian
Камшуков Иван Дмитриевич
Higher Mathematics
Compulsory
Russian
Зубарев Алексей Николаевич
Tools and Services of Digital Marketing
Compulsory
Russian
Artificial Intelligence in Marketing and Communications
Elective
Russian
Gryzunova, Elena
Pronkina, Elena
Qualitative Methods in Communications
Compulsory
Russian
Marketing Analytics
Compulsory
Russian
Semenova, Anastasiya
Machine Learning in Business
Compulsory
Russian
Mironyuk, Svetlana
Behavioral Economy in Product Management and Communications
Compulsory
Russian
Programming for Data Science
Category 'Best Course for Career Development'
Compulsory
Russian
Product Analytics and Product Management
Compulsory
Russian
Gryzunova, Elena
Egorov, Dmitry
Коточигов Константин Львович
Suvorina, Tatiana
Research and Design Seminar "Data Mining in Communication Projects"
Compulsory
Russian
Коточигов Константин Львович
Semenova, Anastasiya
Степнов Михаил Игоревич
Khapayeva, Natalya
Project and Research Seminar "Data Mining Methods and Business Intelligence Tools"
Compulsory
Russian
Сафонова Марина Эдуардовна
Management in Ad Tech
Compulsory
Russian
Степнов Михаил Игоревич
Project Seminar "AdTech Startup Launch Simulator"
Compulsory
Russian
Калашников Никита Александрович
Psychographics in Marketing and Product Design
Elective
Russian
Communications Strategy Development
Compulsory
Russian
Advertising and Public Relations in Digital Environment
Compulsory
Russian
Волков Андрей Владимирович
Ad Formats, Content Promotion Opportunities and Data Analytics in E-commerce
Elective
Russian
Сафонова Марина Эдуардовна
Mentor's Seminar
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Compulsory
Russian
12
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