Research & Expertise
FC Zenit Day at HSE University: Marketing in Sports and Career Opportunities
On May 30, Zenit Football Club Day was held at the small hall of the HSE Cultural Centre. Representatives of the club Kirill Lata, Advisor to the Chairman of the Board on International Affairs, and Irina Lebedeva, Head of the Strategic Marketing Department, met with students and university staff. They discussed the specifics of football marketing, FC Zenit, and the career opportunities it offers.
Researchers from HSE University Compare Motivations of Volunteers at Winter Olympics in Sochi and Beijing
The Sochi 2014 Olympics volunteer programme involved 25,000 people. It was the first such volunteer project in Russia and was organised with support from the government, educational institutions and non-profit organizations.
‘In Contemporary History, World Championships and Olympic Games Were Canceled Only During World Wars’
At the 7th International Research and Practical Conference ‘Sports Management in the Face of Uncertainty’, organized by HSE University, industry and government representatives discussed the impact of the pandemic on the sports industry, its future, and the problem of doping.