Use of Smartphones and Tablets in Banking

At the XVII April International Scientific Conference on the Problems of Development of the Economy and Society (April 19-22, 2016), Veronika Belousova and Nikolay Chichkanov presented a paper 'Incentives for the use of mobile banking in Russia'

The paper was devoted to the research in the sphere of mobile banking – one of the most high-tech banking services. The authors aimed to identify the major incentives, forcing the owners of smartphones and tablets to use mobile banking. According to the empirical results, key barriers to the development of mobile banking are high expected efforts. Therefore, the banks should focus on simplifying the tools and increasing consumer awareness that it is, actually, easy to use mobile banking.

The annotation and full version of the paper are available on the conferecne website. 
More details about the research could be found here.