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Language Proficiency
Russian
English
Contacts
Phone:
+7(495) 621-1397
+7(495) 772-9590 доб. 55129
E-mail:
Address: Room 732. 33 Kirpichnaya Str. Moscow
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SPIN-RSCI: 3245-0093
ORCID: 0000-0001-7072-4117
ResearcherID: K-4826-2015
Scopus AuthorID: 35076800100
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Working hours
Tue.: 4 p.m. – 6 p.m.
Supervisor
N. Filinov
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Olga Tretyak

  • Tenured Professor
  • Olga Tretyak has been at HSE since 2004.

Education, Degrees and Academic Titles

  • 1995
    Professor
  • 1993

    Doctor of Sciences* in Economic Theory
    Saint Petersburg State University

  • 1982

    Candidate of Sciences* (PhD) in Mathematical and Instrumental Methods in Economics

  • 1978

    Candidate of Sciences* (PhD)

  • 1974

    Degree in Economical cybernetics
    Zhdanov Leningrad State University, Economics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Professional Interests

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2018/2019)

Courses (2017/2018)

Courses (2016/2017)

Courses (2015/2016)

Courses (2014/2015)

Courses (2013/2014)

Courses (2012/2013)

Courses (2011/2012)

Courses (2010/2011)

Editorial board membership

2003: Member of the Editorial Board, Российский журнал менеджмента.

Publications

Books4

Articles and book chapters50

Edited3

Working papers1

Preprint Vera A. Rebiazina, Olga A. Tretyak. The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research / NRU Higher School of Economics. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.

Participation in international conferences

  • "What is a Market-Oriented Interfirm  Network? Bridging Marketing and SCM Concepts",  EMAC Regional Conference – Marketing Theory Challenges in Emerging Societies. Corvinus University of Budapest, 2010
  • "Interfirm market orientation: What is a market-oriented interfirm network?", ICRM 2009, Maastricht University, Netherlands, 2009.
  • «Рыночное доминирование как механизм координации взаимоотношений» Третьяк О.А. 38 конференция Европейской Маркетинговой Академии «Маркетинг и ключевые дисциплины: открывая новые направления»  "Market Domination as a Mechanism of Relationship Coordination" at the EMAC 2009 Conference in Nantes, France  26 -29 May . (European Marketing Academy Conference) 
  • "От взаимодействия к координации спроса и предложения в деловых сетях" Современный менеджмент: проблемы, гипотезы, исследования. ГУ-ВШЭ, 2008
  • "From relationship to mechanism of demand-supply coordination in business networks", ICRM 2008, Swansea University, Wales, UK. 2008 
  • "Launching a Network of Excellence in Russia: in search of new forms of interactions and partnerships" Relationship Summit 2007, Universidad Torcuato Di Tella, Argentina, 2007
  • " Network of Excellence: Design and Implementation." The 23rd IMP Conference. Exploiting the b2b Knowledge network: new Perspectives and Core Concepts. Manchester Business School, Manchester UK 2007

Membership in international professional/academic communities/organizations

European Marketing Academy (EMAC)

Industrial Marketing and Purchasing Group (IMP Group)


Research projects and grants

  • Inter-Firm Relationships Performance. Types of Inter-Firm Networks (2010) 
  • Foundations of Fairness in Business-to-Business Relationships: A Multi-National Collaboration (2009)
  •  STROI-network - Business Networks in Russia (2008 – 2009)
  • Network of Excellence “Development of interfirm cooperation forms: networks and relationships"  2006-2007 проект
  • 2005 – подготовка исследовательского курса для аспирантов факультета менеджмента СПбГУ «Маркетинг взаимоотношений», фонд Сороса, грантополучатель
  • 2000-2003 – инновационный проект развития образования (финансирование Мирового Банка), программа  «Поддержки инноваций в высшем образовании». Работа по созданию методического комплекса. Раздел автора, подготовленный к публикации - «Маркетинг: новые ориентиры модели управления».
  • 2001-2002 -  участие в проекте «Мониторинг институциональных преобразований в российской промышленности», автор главы подготовленного по результатам издания
  • 2000-2001 – международный проект по исследованию различных страновых особенностей рекламы, завершившийся изданием коллективной монографии.“Advertising Worldwide”Springer.2001. Вклад автора - глава «Advertising in Russia» P. 185-222.
  • 2000 – программа «Российские общественные науки: новая перспектива», МОНФ (Московский Общественный Научный Фонд) при поддержке фонда Форда, проект «Трансформация экономических институтов в постсоветской России» (микроэкономический анализ), член редакционной коллегии издания, руководитель темы «От советского предприятия – к фирме»;
  • 1999 – проект ЮНИДО «Интегрированная программа поддержки развития промышленного сектора РФ», консультант;
  • 1997 – проект, финансируемый университетом г. Уппсала (Швеция) «Формы развития сетевого взаимодействия  в промышленных организациях», консультант;
  • 1996 – проект Европейского сообщества TACIS «Поддержка развития защиты прав потребителей в РФ», эксперт;
  • 1995 – проект, финансируемый грантом фонда Рокфеллера на проведение исследовательской работы «Торговля и система распределения при переходе к рынку». Грантополучатель (Белладжио , Италия);
  • 1993 – проект, финансируемый грантом фонда Фулбрайт (преподавание/исследования) «Становление маркетинга на российских предприятиях». Грантополучатель(Линкольн, США)

Timetable for today

Full timetable

HSE Doctoral Graduates Receive Their Certificates

This year, 117 students graduated from doctoral programmes at the HSE campus in Moscow. On November 1, they received their graduation certificates. Some of them also defended their theses under a new procedure that was introduced at HSE this year, while the others will do this within the next year.

Students of the Faculty of Business and Management Attended an Intensive Course on Business Intelligence

The course on the basics of data analysis from the teachers of Maastricht University,  specifically designed for the Master's students of the Faculty of Business and Management and postgraduate students of the Graduate School of Management, was held from November 20 to 24 at the Higher School of Economics.

Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management

As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.

Irina Shafranskaya: ‘Marketing is Becoming More about Informatics and Less about Creativity’

One of the largest international academic conferences on marketing, Global Marketing, recently took place in Singapore. Irina Shafranskaya, Dean of the Faculty of Management at the HSE campus in Perm, and Dmitry Leontiev, a fourth-year student, presented a joint study that investigates the specifics of online and offline consumption of films. Irina Shafranskaya shared her impressions of the trip.