Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management
As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of Global Alliance of Marketing & Management Associations were among the organizers of the event. Professor Kim explained that the symposium was conceived during the 2014 Global Marketing Conference in Singapore. A special session called Marketing in Russia was organized, mainly by professors from HSE, and it was thought that it would be a very good idea to hold a joint symposium at HSE in Moscow.
‘For GAMMA, it is the first ever attempt to organize academic activities in Moscow. The theme of our joint symposium is Russian and Asian perspectives in marketing and management,’ said Professor Kim.
The area of Russian marketing is very strong in business-to-business marketing. Korea has a lot of marketing scholars studying not only B2B, but also consumer-to-business and especially business-to-consumer aspects. This means that there is huge potential to create joint research projects and to cooperate with each other
Professor Ko stressed that the symposium has been very successful and a very good first step towards fruitful cooperation. 'We’ll continue collaborating on conferences and publications. We have Global Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to participate. We would like to have more people from Russia. We publish two official journals with Taylor and Francis based in Oxford (UK), Journal of Global Scholars of Marketing Science and Journal of Global Fashion Marketing, and we would like to invite more Russian scholars from HSE - there are many capable scholars here - to our editorial review board. We hope to introduce more Russian marketing research to the world. We would be happy to have more submissions from HSE and also Russian marketing scholars in general’.
Professor Ko added that there are plans to sign cooperation agreements between HSE and Yonsei University (South Korea) that would include various exchange programmes and possibly double-degree programmes, particularly in the area of fashion and luxury marketing, which is one of Professor Ko’s areas of specialization.
Professor Ko sees two main challenges facing marketers today. First, there are technology issues. Social media marketing and e-commerce affect our everyday lifestyle and consumer level, which inevitably influences business. Second, there are environmental issues and the problem of sustainability. Several papers on sustainability marketing were presented at the symposium. Recently in Korea, serious air pollution came from China due to its increased industrial activity. Companies should be responsible for these issues but at the same time, it is important to think about business sustainability and the bottom line, he believes.
On December 12, heads of missions and embassy representatives from over forty countries gathered in Moscow for HSE University Day for Diplomatic Missions. The event, which was held at HSE’s newly renovated Pokrovka campus, was aimed at fostering further cooperation between HSE and its international partners.
The Institute for Oriental and Classical Studies of the Faculty of Humanities has launched a Center of Iranian Studies and the Persian Language. On December 6, representatives of HSE University and the Cultural Representative of the Embassy of the Islamic Republic of Iran in Moscow signed the cooperation agreement.
Researchers and diplomats from 35 countries and eight Russian regional universities gathered at HSE University to discuss globalization in Asia and how it differs from what is taking place in Europe.
On October 25-26, the International College of Economics and Finance (ICEF) and the Laboratory of Financial Economics (LFE) hosted the Eighth International Moscow Finance Conference at HSE University. This year’s programme included researchers from the University of California, Los Angeles; University of California, Berkeley; University of Warwick; University of Lausanne; and the London School of Economics. Their presentations dealt with a wide range of timely topics, including the forecasting potential of data science models.
Students of the HSE and University of London Parallel Degree Programme in International Relations earned some of the highest scores worldwide on the exams that the University of London administers at its foreign partner universities.
On October 2-4, HSE University hosted the international conference Trends in Logic 19. Current Issues in Philosophical Logic for the first time in Russia. The conference, which attracted a number of prominent Russian and international scholars, was organized jointly by the journal Studia Logica and the HSE International Laboratory for Logic, Linguistics and Formal Philosophy.
On October 2 and 3, HSE University simultaneously celebrated two anniversaries of Russian-Dutch academic cooperation: the 25th anniversary of joint educational programmes between HSE University and Erasmus University Rotterdam, and the 10th anniversary of the Dutch educational center, Nuffic Neso Russia, with which HSE has a long-standing partnership.
The Second Russia-China Education Research Conference – Digital Transformation of Education and Artificial Intelligence – was held last week at HSE University. Researchers from the two countries discussed changes taking place in the national education systems thanks to the digital revolution, as well as what can be borrowed from mutual experiences.
The agreement provides for academic and cultural cooperation between the universities, student exchange, and joint research. HSE University and the University of Bergen have been partners in educational initiatives for eight years. The partnership began when the HSE Faculty of Law signed an agreement with the Norwegian university.
Economists and Researchers Gather at International Conference on Wealth and Income in Eastern Europe and CIS Countries
On September 17-18, HSE University hosted a special conference with the International Association for Research in Income and Wealth (IARIW) on the topic of Experiences and Challenges in Measuring Income and Wealth in Eastern Europe and CIS Countries. This was the first IARIW conference to be held in a CIS country. HSE News Service spoke with American economist Barbara Fraumeni about her work with economic accounting and human capital and her experience attending the conference in Moscow.