International Marketing and Market Research

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент маркетинга

Статус:

Курс обязательный

Когда читается:

4-й курс, 3 модуль

Преподаватель

Бутковская Вера Петровна

Course Syllabus

Abstract

The "International Marketing and Market Research" course delves into the intricacies of marketing products and services on a global scale. Students will explore fundamental concepts of international marketing, including the impact of cultural, economic, and political factors on consumer behavior across different markets. The course emphasizes the importance of thorough market research as a critical tool for understanding diverse market dynamics and consumer preferences. Students will learn to identify global market opportunities, develop marketing strategies tailored to specific regions, and utilize various research methodologies to gather and analyze data effectively. By the end of the course, students will be equipped with practical skills and theoretical knowledge necessary to navigate the challenges of international marketing and make informed business decisions in a competitive global environment.