Магистратура
2025/2026
Научно-исследовательский семинар "Современные исследования в бизнесе"
Статус:
Курс обязательный (Управление развитием компании)
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
2-й курс, 2, 3 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
6
Course Syllabus
Abstract
The course is competence oriented and designed to help students in development their own research style and allow to plan, design, organize research, as well as analyze data, and presents results of scientific project in Management. During the course students should develop their own academic competencies. Seminars will be devoted to analysis of articles from top leading Management Journals, discussions of possible research problems, and methodology issues, as well as possible ways for data collection and analysis. Although, the course mainly focuses on research methodology, all phases of the research will be considered: finding idea, choosing research paradigm, searching sources, designing research, collecting data, data analysis (quantitative and qualitative data), presenting results. The final grade will be based on final research proposal, taking into account the results of current control.
Learning Objectives
- The aim of the research seminar is mastering research competences in the field management
Expected Learning Outcomes
- knows the relevant tools for data analysis
- be able to justify the chosen research methodology
- Utilize main marketing research methods and techniques
- Highlights the main areas of research in the field of management
- Identifies and formulates a problem in his/her research area
Course Contents
- Applied marketing research
- How to write a Master thesis
- Modern methods of data analysis
- Qualitative and quantitative methods for research in management
Assessment Elements
- Master thesis proposalStudents should develop the structure of their master thesis, define the model of research for the master thesis: aim of the research, tasks, methods of the research, hypothesis, methods of gathering information or sourсes of information for the research, methods for data analysis.
- HW 2Research results for master thesis: research methodology, results of the research
Bibliography
Recommended Core Bibliography
- Kuster, J., Huber, E., Lippmann, R., Schmid, A., Schneider, E., Witschi, U., Wüst, R.. Project management handbook.: Heidelberg, Springer, 2015 - 449 - 978-3-662-45373-5: Текст электронный // https://link.springer.com/book/10.1007/978-3-662-45373-5
Recommended Additional Bibliography
- 9781628254587 - Trilling, Bernie; Ginevri, Walter - Project Management for Education : The Bridge to 21st Century Learning - 2017 - Project Management Institute - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1703504 - nlebk - 1703504
- Shankar S., Muller R., Drouin N. Cambridge Handbook of Organizational Project Management, 2017. Режим доступа: http://library.books24x7.com/bookshelf.asp