Бакалавриат
2025/2026
Предпринимательство
ID 1014136
Статус:
Курс обязательный (Международная программа по бизнесу и экономике)
Кто читает:
Департамент маркетинга и предпринимательства
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
2-й курс, 4 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
This course introduces students to the fundamentals of entrepreneurship with a focus on Russia’s local economy and technology-driven ventures. It emphasizes small and medium-sized enterprises (SMEs), digital entrepreneurship, and sustainable use of local resources. Students will learn how to identify opportunities, design business models, manage risks, and present venture ideas suitable for Russian and international markets.
Learning Objectives
- Define entrepreneurship, distinguish between different types (small business, family, startup, technology-driven), and explain the role of entrepreneurs in Russia’s economy.
- Analyze the Russian entrepreneurial ecosystem by identifying key institutions, support programs, financing mechanisms, and common barriers faced by SMEs and startups.
- Identify and evaluate entrepreneurial opportunities using creativity techniques (Design Thinking, Double Diamond), analytical tools (SWOT, PESTEL, Porter’s Five Forces), prototyping, and customer validation surveys.
- Conduct market research, assess market potential, segment customers, and design adaptable business models using Lean Canvas, Business Model Canvas, Value Proposition Canvas, and VRIO frameworks.
- Develop practical strategies for market entry, growth, and scaling in Russia and abroad, including MVP testing, e-commerce platforms, partnerships, marketing, pricing, and operational planning.
- Assess risks, ethical issues, and sustainability considerations in entrepreneurship, including political and economic risks, digital security, corruption, environmental responsibility, and social entrepreneurship.
- Apply financial literacy to entrepreneurship by preparing budgets, cash flows, financial projections, break-even analysis, and identifying suitable funding sources in the Russian context.
- Integrate knowledge into practice by developing and presenting a team-based business plan and pitch for a resource-based or technology-driven venture, and reflect on the entrepreneurial learning journey.
Expected Learning Outcomes
- By the end of spring semester students are expected to apply managerial accounting analytical tools for internal control, pricing and developing different budgets for financial planning purposes as well as to get essential skills in capital budgeting techniques.
- Able to define different types of costs. Can calculate different types of costs. Able to use different methods of cost estimation.Understand and can use different methods of cost allocations.Understand the idea of budgeting. Able to define different methods of budgeting.
- Be able to generate ideas and select them for further implementation
- Be able to choose between different legal forms of organizations depending on goals, financial needs, desired level of liability and ease of selling the share of the business or attracting new owners
- Students' ability to design value proposition, develop a business-model, test hipothesis.
- Ability to develope a fundraising strategy for the entrepreneurial project
- Ability to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
- Ability to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
- The student are able to prepare a speech of the project for potential investors and partners
- Make effective and well-timed decisions about new venture financing and harvesting
- - To know about the contents of an investment plan and the key elements of a financial plan, and the key elements of a performance evaluation and risk management plan.
- Master analyzing new business opportunities
- Understanding of new industry trends
- Developing skills in company’s target audience determination
- Developing of the risk identifying and assessment methods
- Be able to implement risk mitigation strategies
- Define entrepreneurship, distinguish between different types (small business, family, startup, technology-driven), and explain the role of entrepreneurs in Russia’s economy.
- Conduct market research, assess market potential, segment customers, and design adaptable business models using Lean Canvas, Business Model Canvas, Value Proposition Canvas, and VRIO frameworks.
- Analyze entrepreneurial ecosystems by mapping key actors (institutions, finance, policy, networks) and evaluating their influence on resource and technology-based startups.
- Apply opportunity identification tools (e.g., SWOT, PESTEL, Porter's Five Forces) to assess potential ventures in sectors such as agriculture, crafts, energy, and digital innovation.
- Investigate market entry and growth strategies by comparing domestic and regional approaches for resource industries with diffusion and scaling strategies for technology startups.
- Evaluate risks and ethical considerations by studying political, financial, environmental, cybersecurity, and cultural dilemmas, and applying decision-making frameworks for responsible entrepreneurship.
- Develop financial literacy for entrepreneurship by practicing financial planning, forecasting, and exploring funding mechanisms tailored to resource-based enterprises and technology ventures.
- Engage in entrepreneurial practice through case studies, simulations, and a capstone business plan project, enabling students to integrate theory with applied entrepreneurial decision-making.
Course Contents
- Foundations of Entrepreneurship
- The Entrepreneurial Ecosystem in Russia
- Market Research & Business Model Pivoting
- Opportunity Identification
- Market Entry and Scaling up
- Financing sources at different stages of life cycle. Capital structure of new ventures
- Organizational and legal forms of business
- The structure and methodology of the financial plan development
- Fundamentals of investment analysis, composition and criteria for evaluating the economic effectiveness of investment projects
- Operational Analysis and Operational Efficiency
- Risk assessment of investment projects
- Ideation and Opportunity Recognition
- Entrepreneurial Practice
- Entrepreneurial Finance
- Risks, Ethics, and Sustainability
Assessment Elements
- ASSESSMENT 1 – Regional Ecosystem Map InfographicFormat: Individual Infographic Weightage: 0.1 Due: End of Week 1 Each student will make an infographic about the region/city/oblast of their choice to the local board of investors Institutions & Actors 25 % Accurately maps up to 8 support bodies with contact data. Constraint Analysis 25 % Deep insight into up to 5 region-specific constraints. Source Credibility 20 % Uses up to 4 official sources Design & Language 30 % Clear headings, concise, professional.
- ASSESSMENT 2 – Opportunity Validation PortfolioThe students will submit an eportfolio comprising their thought process, a generated MVP, and a 3-minute video explaining the feasibility justification. Format: Group (3-4 students) e-portfolio + 3-minute video Weightage: 0.15 Due: End of Week 4
- ASSESSMENT 3 – Market Research & Business Model CanvasFormat: Group (3-4 students) poster presentation Weightage: 0.15 Due: End of Week 5 The student will submit a poster presentation of their market research, VRIO analysis, market sizing, and business model canvas, and peer-review at least 2 posters.
- ASSESSMENT 4 – Financial Plan & Break-Even SheetFormat: Group (3-4 students) Excel file + 300-word commentary Weightage: 0.2 Due: End of Week 8 The students will submit excel sheet of the financial plan, projections, breakeven analysis, and a 300-word commentary of its justification & feasibility
- ASSESSMENT 5: Group Venture Business Plan (3000-5000 words)Weightage: 0.4 Type: Group Assessment (3–4 students) Due: End of Last Week Description: Students will submit a comprehensive venture business plan by combining previous assessments. The plan should demonstrate opportunity analysis, business model development, risk and ethics evaluation, financial forecasting, and scaling strategies.
Interim Assessment
- 2025/2026 4th module0.15 * ASSESSMENT 3 – Market Research & Business Model Canvas + 0.1 * ASSESSMENT 1 – Regional Ecosystem Map Infographic + 0.15 * ASSESSMENT 2 – Opportunity Validation Portfolio + 0.2 * ASSESSMENT 4 – Financial Plan & Break-Even Sheet + 0.4 * ASSESSMENT 5: Group Venture Business Plan (3000-5000 words)
Bibliography
Recommended Core Bibliography
- Гуреев, П. М. Венчурное предпринимательство : учебник / П. М. Гуреев, В. Н. Гришин, И. С. Прохорова. — Москва : Русайнс, 2026. — 277 с. — ISBN 978-5-466-10591-9. — URL: https://book.ru/book/960636 (дата обращения: 01.07.2026). — Текст : электронный.
Recommended Additional Bibliography
- Лапуста М.Г. - Предпринимательство - 978-5-16-006602-8 - НИЦ ИНФРА-М - 2026 - https://znanium.ru/catalog/document?id=482210 - 482210 - ZNANIUM
- Ляндау, Ю. В., BUSINESS ARCHITECT: Business management systems modelling : монография / Ю. В. Ляндау, К. А. Черницова, М. В. Холод, М. Г. Умнова. — Москва : Русайнс, 2016. — 146 с. — ISBN 978-5-4365-1122-1. — URL: https://book.ru/book/921196 (дата обращения: 01.07.2026). — Текст : электронный.