Вербальные и невербальные коммуникации современного Китая: от традиций к инновациям

Магистратура 2026/2027

Статус: Курс по выбору (Современное востоковедение)

Кто читает: Школа востоковедения

Где читается: Факультет мировой экономики и мировой политики

Когда читается: 2-й курс, 3 модуль

Охват аудитории: для своего кампуса

Язык: английский

Кредиты: 3

Контактные часы: 36

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Abstract

This course is taught in Chinese and is aimed at developing students’ systematic understanding of China’s communicative culture and the specific features of intercultural interaction with representatives of Chinese society. The course covers the theoretical foundations of verbal and non-verbal communication, the key principles of Chinese speech etiquette, norms of business communication, professional self-presentation, protocol, and non-verbal behavior. Special attention is given to the analysis of communicative situations, the identification of intercultural barriers, the preparation of résumés and professional profiles using digital tools, as well as the development of strategies for effective academic, business, and professional interaction with Chinese partners.

Learning Objectives

- Development of the ability to analyze Chinese communicative culture.
- Formation of intercultural interaction skills.
- Preparation for academic and professional communication with representatives of China.
Mastery of professional self-presentation strategies in the Chinese communicative context
Formation of an understanding of Chinese business communication, etiquette, and protocol
Development of research and analytical skills
Preparation for solving professional tasks in the field of Russian-Chinese interaction
Formation of a theoretical foundation in the field of verbal and non-verbal communication

Expected Learning Outcomes

To know the key concepts, structure, functions, levels, and types of communication;
To know the features of verbal communication, speech strategies, speech etiquette, and genres of professional communication
To know the main elements of nonverbal communication: gestures, facial expressions, posture, gaze, distance, pause, intonation, kinesics, proxemics, and paralinguistics
To know the relationship between verbal and nonverbal means of communication in intercultural communication
To know the main theories and models of intercultural communication
To know the role of cultural context, stereotypes, social role, status, and cultural distance in the communication process
To be able to analyze communication as a social, cultural, linguistic, and behavioral process
To be able to distinguish between verbal and nonverbal means of conveying meaning
To be able to identify the functions of speech and nonverbal elements in a specific communicative situation
To be able to determine the role of context, status, age, social role, and cultural expectations in the communication process
To be able to apply basic models of intercultural communication to the analysis of professional and academic interaction situations
To be able to identify possible causes of communicative misunderstanding
To possess the conceptual apparatus of the theory of verbal, nonverbal, and intercultural communication
To possess skills in describing and analyzing communicative situations
To possess techniques for interpreting speech and nonverbal behavior
To possess skills in identifying communicative barriers and culturally conditioned differences
To possess the basics of interdisciplinary analysis of communication from the perspectives of Asian Studies, linguistics, cultural studies, and social psychology
To know the main cultural principles of Chinese communication: harmony, respect, restraint, hierarchy, contextuality, and indirectness
To know the significance of the Confucian tradition, collectivist values, and social responsibility in Chinese communication
To know the concept of “face” and its role in preserving reputation, dignity, and social status
To know the features of Chinese speech etiquette: greetings, forms of address, expressions of gratitude, apologies, requests, invitations, agreement, disagreement, and refusal
To know the main nonverbal means of Chinese communication: gestures, facial expressions, eye contact, distance, pauses, posture, handshakes, bows, and the exchange of business cards
To know the symbolic elements of Chinese communication: color, numbers, gifts, seating arrangements, space, and ritual actions
To know the main differences between Russian and Chinese communicative norms
To be able to analyze Chinese communication as a reflection of cultural values and the social organization of society
To be able to interpret the speech and nonverbal behavior of Chinese communicators with regard to status, age, position, and the communicative situation
To be able to recognize direct and indirect forms of expressing requests, refusals, criticism, and disagreement
To be able to identify the risks of violating status distance, causing a loss of “face,” and creating communicative discomfort
To be able to compare Russian and Chinese models of verbal and nonverbal behavior
To be able to choose appropriate verbal and nonverbal strategies in academic, business, and everyday communication with representatives of China
To possess skills in analyzing Chinese verbal and nonverbal communicative practices
To possess techniques for interpreting hidden, contextual, and indirect meanings in Chinese communication
To possess skills in adapting one’s own communicative behavior to the Chinese cultural environment
To possess methods for preventing typical intercultural mistakes
To possess skills in respectful and ethically appropriate interaction with representatives of Chinese culture
To know the concept, goals, and functions of professional self-presentation in academic, business, and career-oriented communication
To know the features of professional image perception in the Chinese communicative context
To know the cultural norms that influence self-presentation in China: respectfulness, restraint, modesty, consideration of hierarchy and status, and the principle of preserving “face”
To know the structure of oral self-presentation for a business meeting, conference, interview, academic exchange, and negotiations
To know the main nonverbal means of professional self-presentation: appearance, posture, gestures, facial expressions, eye contact, distance, speech tempo, and pauses
To know the structure of a résumé, professional profile, and accompanying message
To know the possibilities and limitations of using AI tools when preparing a résumé, professional profile, and digital self-presentation
To be able to prepare an oral professional self-presentation with regard to Chinese communicative norms
To be able to present one’s education, academic experience, professional competencies, research interests, and career goals
To be able to adapt self-presentation to academic, business, digital, or career-oriented situations
To be able to use linguistic means of politeness, respect, and modesty when presenting oneself
To be able to analyze one’s own nonverbal behavior and adjust it depending on the communicative situation
To be able to prepare and edit a résumé, accompanying message, and professional profile using digital tools and AI
To be able to identify self-presentation mistakes related to excessive self-promotion, familiarity, an inappropriate degree of formality, or violation of Chinese communication norms
To possess skills in oral, written, and digital professional self-presentation
To possess techniques for creating a professional image in an intercultural environment
To possess skills in preparing a résumé, professional profile, and accompanying materials
To possess methods for critically editing texts created with the use of AI
To possess skills in appropriately presenting oneself in Chinese academic, business, and professional environments
To possess techniques for analyzing and preventing communicative risks in professional self-presentation
To know the main norms of Chinese business communication and professional culture
To know the specific features of Chinese business etiquette and protocol
To know the rules for establishing first contact, greeting, introducing meeting participants, addressing partners, exchanging business cards, and concluding a business meeting
To know the importance of hierarchy, position, age, status, trust, long-term relationships, and preserving “face” in the Chinese business environment
To know verbal models of business interaction: formulas of greeting, gratitude, clarification, request, proposal, objection, soft refusal, and indirect disagreement
To know nonverbal models of professional behavior: appearance, business style, posture, gestures, eye contact, distance, speech tempo, pauses, and intonation
To know the features of business negotiations, visits, receptions, gift etiquette, and symbolic elements of communication
To know the main communicative barriers in Russian-Chinese business interaction
To be able to analyze a business communicative situation with regard to the Chinese cultural, social, and professional context
To be able to observe the norms of business etiquette and protocol in typical situations of interaction with Chinese partners
To be able to choose appropriate verbal and nonverbal strategies when conducting a business meeting, negotiations, visit, or reception
To be able to formulate requests, proposals, clarifications, objections, and disagreement in a respectful and culturally acceptable form
To be able to interpret the nonverbal signals of Chinese partners in a professional situation
To be able to identify the causes of intercultural barriers in Russian-Chinese business communication
To be able to develop recommendations for effective and appropriate interaction with Chinese partners
To possess skills in business communication in the Chinese cultural context
To possess techniques for conducting business conversations, negotiations, and professional dialogue
To possess skills in analyzing verbal and nonverbal models of Chinese business behavior
To possess methods for observing etiquette and protocol norms in the professional environment
To possess skills in preventing communicative mistakes in Russian-Chinese business interaction
To possess techniques for preparing analytical materials and practical recommendations on issues of business communication with representatives of China

Course Contents

Section 1. Theoretical Foundations of Verbal and Nonverbal Communication.
Section 2. Basic Principles of Verbal and Nonverbal Communication in Chinese Culture
Section 3. Verbal and Nonverbal Strategies of Professional Self-Presentation in the Chinese Communicative Context
Section 4. Business Communication in China: Etiquette, Protocol, and Verbal and Nonverbal Models of Professional Interaction

Assessment Elements

Attendance and participation
Examination
CV
Promo video

Interim Assessment

2026/2027 3rd module
0.1 * CV + 0.3 * Attendance and participation + 0.3 * Examination + 0.3 * Promo video

Bibliography

Recommended Core Bibliography

Business Chinese. 1: Textbook, , 2023
Business Chinese. 2: Preview manual, , 2023
China business culture : strategies for success, Wang, Y., 2005
Chinese for commerce : chinese business culture, , 2025
International business negotiations, , 2005

Recommended Additional Bibliography

Communicating in global business negotiations : a geocentric approach, Rudd, J. E., 2007
Nonverbal communication : the unspoken dialogue, Burgoon, J. K., 1996
Nonverbal communication in human interaction, Knapp, M. L., 2014
The Routledge course in business Chinese, Chen, Q., 2013

Authors

Lisianskaia Kristina Evgenevna

Course Syllabus