Магистратура
2026/2027
Культурные ценности и менеджмент стран Азии
Статус:
Курс по выбору (Современное востоковедение)
Кто читает:
Департамент зарубежного регионоведения
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
2-й курс, 2, 3 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Шапошников Сергей Вячеславович
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course explores how cultural values, social norms and institutional contexts shape management practices and business behaviour across Asian countries. The course provides a structured and comparative overview of East, Southeast and South Asia and Arab courtiers, focusing on the interaction between culture and managerial decision-making. Students will examine how cultural value systems—including collectivism, hierarchy, relational orientation, long-term thinking, and context-dependent communication—influence leadership styles, organisational structures, human resource management, negotiation practices, and strategic behavior in Asian companies. Special attention is given to the differences between Western management assumptions and Asian managerial logics and to the risks of cultural misinterpretation in international business. By critically analysing country-specific and sector-specific practices, students will develop the ability to identify, evaluate, and manage cultural risks and opportunities in Asian markets.
Learning Objectives
- analyze the impact of cultural values and cultural dimensions on managerial behavior and organizational practices
- develop students’ ability to analyze business environments and management systems in Asian countries
- equip students with the capability to design and justify culturally appropriate managerial recommendations for operating in Asian markets
- provide students with knowledge of the distinctive characteristics of management systems and business practices across major Asian economies
- build students’ competence in applying cross-cultural management frameworks to managerial and business situations in Asian contexts
- enhance students’ skills in interpreting how cultural and institutional factors shape managerial behavior in Asia
Expected Learning Outcomes
- Analyze the impact of cultural values and cultural dimensions on managerial behavior and organizational practices in Asian countries.
- Compare and evaluate management systems and business environments across major Asian economies.
- Develop and justify culturally appropriate managerial recommendations for organizations operating in Asian markets.
- Explain the distinctive characteristics of management systems and business practices in major Asian economies and their cultural and institutional foundations.
- Apply cross-cultural management concepts and frameworks to analyze and solve managerial and business problems in Asian contexts.
- Interpret and evaluate how cultural and institutional factors influence leadership, decision-making, organizational behavior, and management practices in Asia.
Course Contents
- The Role of Culture- the Meanings and Dimensions of Culture; Managing Across Cultures; Organizational Cultures and Diversity; Cross-Cultural and Negotiation
- The business environment and management in China.
- The business environment and management in South Korea.
- The business environment and management in Vietnam.
- The business environment and management in Japan.
- The business environment and management in Indonesia.
- The business environment and management in India.
- The business environment and management in Arab countries.
Assessment Elements
- QuizShort quizzes will be conducted throughout the course to assess students' understanding of key concepts, theories, and terminology related to Asian values, business cultures, and management practices in Asian countries. Quizzes consist primarily of multiple-choice and short-answer questions covering lecture materials, assigned readings, and case discussions. The purpose of the quizzes is to encourage continuous learning, regular preparation for classes, and the ability to apply theoretical concepts to practical business situations. Students are expected to complete quizzes individually without the use of external resources unless otherwise specified by the instructor.
- Group Case ProjectStudents will work in small groups (4 members) to prepare and present a case study related to Asian values, business culture, or management practices in one or more Asian countries. Each group is expected to analyze a real company, managerial challenge, or business situation using the concepts and frameworks discussed during the course. The presentation should demonstrate the group's ability to connect theory with practice and critically evaluate managerial decisions within the cultural and institutional context of Asia. Each presentation should last 20-25 minutes, followed by a 15-20 minute class discussion and Q&A session. All group members are expected to make a meaningful contribution to the project. If a student does not participate in the preparation of the project, the group is expected to inform the instructor before the presentation. Based on the information provided the instructor reserves the right to assign different grades to individual group members. Artificial Intelligence (AI) Use Policy The use of generative artificial intelligence (AI) tools (e.g., ChatGPT, Claude, Gemini, Copilot, Perplexity, or similar systems) is permitted as a learning aid but must be fully disclosed. For each group project, students must submit an AI Use Statement that includes: whether AI tools were used; the names of all AI tools and platforms used; the purpose of their use (e.g., brainstorming, literature search, editing, translation, data analysis, presentation design); an estimate of the extent of AI assistance (e.g., none, limited, moderate, extensive); the complete prompts (or prompt history) used to generate the outputs included in the project; a brief description of how the AI-generated content was verified, revised, or supplemented by the students. Failure to disclose the use of AI tools, providing false or incomplete information about AI use, or submitting AI-generated content as original work without appropriate disclosure may be treated as a violation of academic integrity and may result in a reduction of the project grade or other disciplinary measures in accordance with university regulations.
- EssayStudents may propose their own essay topic; however, the final topic must be approved by the instructor before the essay is written. Essays submitted on topics that have not received prior approval may not be accepted for assessment. Essay Structure The essay should be organized as follows: Title A clear and concise title reflecting the topic of the essay. Introduction (approximately 10–15%) Introduce the topic and explain its relevance. Present the research question or main argument (thesis statement). Briefly outline the structure of the essay. Main Body (approximately 70–80%) Present and discuss relevant concepts, theories, and frameworks covered in the course. Analyze the selected topic using academic literature and real-world examples from Asian countries or companies. Critically evaluate different perspectives and support arguments with evidence. Conclusion (approximately 10–15%) Summarize the main findings. Answer the research question or restate the main argument. Discuss the broader implications for management in Asian countries. References Include all cited sources using the required citation style (e.g., APA 7th edition). Students are expected to use high-quality academic sources in addition to course materials. Appendix (if applicable) AI Use Statement. Additional tables, figures, or supplementary materials. Formatting Requirements Length: 14-15 pages (excluding references and appendices). Font: Times New Roman, 12 pt. Line spacing: 1.5. Margins: 2.5 cm (1 inch). Page numbers are required. All sources must be properly cited, and a complete reference list must be included. Expected Sources Students are expected to support their arguments with: peer-reviewed academic journal articles; scholarly books and book chapters; reports published by international organizations or government agencies; reliable business publications and company reports (where appropriate). The use of Wikipedia, anonymous websites, AI-generated references, or other non-academic sources as primary references is not acceptable. Artificial Intelligence (AI) Use Policy The use of generative artificial intelligence (AI) tools (e.g., ChatGPT, Claude, Gemini, Copilot, Perplexity, or similar systems) is permitted as a learning aid but must be fully disclosed. For each group project, students must submit an AI Use Statement that includes: whether AI tools were used; the names of all AI tools and platforms used; the purpose of their use (e.g., brainstorming, literature search, editing, translation, data analysis, presentation design); an estimate of the extent of AI assistance (e.g., none, limited, moderate, extensive); the complete prompts (or prompt history) used to generate the outputs included in the project; a brief description of how the AI-generated content was verified, revised, or supplemented by the students. Failure to disclose the use of AI tools, providing false or incomplete information about AI use, or submitting AI-generated content as original work without appropriate disclosure may be treated as a violation of academic integrity and may result in a reduction of the project grade or other disciplinary measures in accordance with university regulations.
- AttendanceRegular attendance and active participation are expected throughout the course. Since many class activities involve discussions, case analyses, and group work, attendance is an essential component of the learning process. Students are expected to: attend all scheduled classes; arrive on time and remain for the entire class session; actively participate in discussions and group activities; complete assigned readings and prepare for each class. Absences should be communicated to the instructor in advance whenever possible. Students are responsible for all course materials, announcements, and assignments covered during missed classes. Repeated absences or a lack of participation may negatively affect the student's participation grade and ability to complete collaborative assignments successfully.
- ParticipationActive participation is an essential component of the course. Students are expected to contribute constructively to class discussions, case analyses, group activities, and other interactive learning exercises. Participation should demonstrate preparation, critical thinking, and engagement with the course material.
- Final examThe final examination is designed to assess students' overall understanding of the course content and their ability to apply concepts, theories, and analytical frameworks related to Asian values and management practices in Asian countries.
Interim Assessment
- 2026/2027 3rd module0.4 * Final exam + 0.1 * Essay + 0.05 * Participation + 0.1 * Group Case Project + 0.05 * Quiz + 0.05 * Attendance
